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person:"Kotler, Philip"
~person:"Backhaus, Klaus"
~person:"Chadraba, Petr"
~person:"Hawkins, Del I."
~person:"Peter, Jerome Paul"
~person:"Sheth, Jagdish N."
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
~subject:"Nonprofit-Organisation"
~type_genre:"Handbuch"
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Internationales Marketing
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Kotler, Philip
Backhaus, Klaus
Chadraba, Petr
Hawkins, Del I.
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Sheth, Jagdish N.
Hippner, Hajo
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Wilde, Klaus D.
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Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
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