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person:"Kotler, Philip"
~person:"Backhaus, Klaus"
~person:"Chadraba, Petr"
~person:"Jung, Kathrin"
~person:"Sheth, Jagdish N."
~subject:"Internationales Marketing"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~type_genre:"Graue Literatur"
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Internationales Marketing
Internet marketing
Konsumentenverhalten
Marketing management
17
Marketingmanagement
17
Deutschland
5
Germany
5
Auslandsinvestition
3
Consumer behaviour
3
E-commerce
3
Eastern Europe
3
Electronic Commerce
3
Foreign investment
3
Marketing
3
Marketingstrategie
3
Osteuropa
3
Ostmitteleuropa
3
Social Web
3
Social web
3
Computerspiel
2
International market entry
2
Internationaler Markteintritt
2
Joint Venture
2
Joint venture
2
Management
2
Video game
2
Virtual reality
2
Virtuelle Realität
2
17.06.1993
1
Additive Fertigung
1
Additive manufacturing
1
Advertising media
1
Big Data
1
Business cycle
1
Business ethics
1
Communication
1
Competitive strategy
1
Computer-assisted marketing
1
Corporate Social Responsibility
1
Corporate social responsibility
1
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1
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1
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Book / Working Paper
4
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Graue Literatur
Article in journal
9
Aufsatz in Zeitschrift
9
Lehrbuch
8
Textbook
6
Collection of articles of several authors
5
Sammelwerk
5
Bibliografie enthalten
4
Bibliography included
4
Collection of articles written by one author
4
Non-commercial literature
4
Sammlung
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Arbeitspapier
2
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Language
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English
3
German
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Author
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Kotler, Philip
Backhaus, Klaus
Chadraba, Petr
Jung, Kathrin
Sheth, Jagdish N.
Bartling, Björn
3
Drees, Norbert
3
Fehr, Ernst
3
Fritz, Wolfgang
3
Kirchgeorg, Manfred
3
Nasiry, Javad
3
Smith, N. Craig
3
Spann, Martin
3
Wiedmann, Klaus-Peter
3
Zeithammer, Robert
3
Özdemir, Yagiz
3
Bauer, Hans H.
2
Ernst, Holger
2
Homburg, Christian
2
Kall, Jacek
2
Lorek, Sylvia
2
Lucas, Rainer
2
McAleer, Michael
2
Meffert, Heribert
2
Merget, Benedikt
2
Nair, Harikesh
2
Narayanan, Sridhar
2
Pezoldt, Kerstin
2
Popescu, Iona
2
Schmidt, Klaus M.
2
Schnoor, Anje
2
Sojkin, Bogdan
2
Wathieu, Luc
2
Wertenbroch, Klaus
2
Aaker, David A.
1
Adamczak, Uwe
1
Adams, Paul
1
Agarwal, Manoj Kumar
1
Albers, Sönke
1
Aoyama, Hideaki
1
Aranda, Guillem
1
Arifine, Ghizlane
1
Arnold, Alison
1
Bachmann, Frank
1
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Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
DePaul University / College of Commerce
1
Handelshochschule Leipzig
1
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung / Führungsgespräch <68., 2015, Leipzig>
1
Published in...
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Arbeitspapier / HHL, Leipzig Graduate School of Management
2
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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ECONIS (ZBW)
4
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1
Kommuikation 4.0 - Paid, Owned & Earned Media steuern und kontrollieren : Dokumentation des 68. Führungsgesprächs vom 17. April 2015
Backhaus, Klaus
(
ed.
);
Kirchgeorg, Manfred
(
ed.
); …
-
Wissenschaftliche Gesellschaft für Marketing und …
-
2015
Persistent link: https://www.econbiz.de/10013330240
Saved in:
2
User behaviour in Second Life : an empirical study analysis and its implications for marketing practice
Jung, Kathrin
;
Kirchgeorg, Manfred
-
2007
Persistent link: https://www.econbiz.de/10009666325
Saved in:
3
User behavior in second life : an empirical analysis and its implications for marketing practice
Jung, Kathrin
;
Kirchgeorg, Manfred
-
2007
Persistent link: https://www.econbiz.de/10013420398
Saved in:
4
Proceedings of the 12th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 2 - 4, 2004, Vienna, Austria
Chadraba, Petr
(
contributor
)
-
Conference on Marketing and Business Strategies for …
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003327838
Saved in:
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