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person:"Kotler, Philip"
~person:"Backhaus, Klaus"
~person:"Chadraba, Petr"
~person:"Nair, Harikesh"
~person:"Sheth, Jagdish N."
~subject:"Internationales Marketing"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~type_genre:"Graue Literatur"
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Search: subject_exact:"Market-orientated perspective"
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Internationales Marketing
Internet marketing
Konsumentenverhalten
Marketing management
18
Marketingmanagement
18
Deutschland
5
Germany
5
Auslandsinvestition
3
Consumer behaviour
3
Eastern Europe
3
Foreign investment
3
Marketingstrategie
3
Osteuropa
3
Ostmitteleuropa
3
Direct marketing
2
Direktmarketing
2
International market entry
2
Internationaler Markteintritt
2
Joint Venture
2
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Management
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Marketing
2
17.06.1993
1
Additive Fertigung
1
Additive manufacturing
1
Advertising media
1
Automotive industry
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Big Data
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Business cycle
1
Business ethics
1
Causality analysis
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Communication
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Competitive strategy
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Computer-assisted marketing
1
Corporate Social Responsibility
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Corporate social responsibility
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Digital media
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Digitale Medien
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E-commerce
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Eigentümerstruktur
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Electronic Commerce
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Graue Literatur
Article in journal
9
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9
Lehrbuch
8
Textbook
6
Collection of articles of several authors
5
Sammelwerk
5
Bibliografie enthalten
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4
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Sammlung
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German
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Kotler, Philip
Backhaus, Klaus
Chadraba, Petr
Nair, Harikesh
Sheth, Jagdish N.
Bartling, Björn
3
Drees, Norbert
3
Fehr, Ernst
3
Fritz, Wolfgang
3
Kirchgeorg, Manfred
3
Nasiry, Javad
3
Smith, N. Craig
3
Spann, Martin
3
Wiedmann, Klaus-Peter
3
Zeithammer, Robert
3
Özdemir, Yagiz
3
Bauer, Hans H.
2
Ernst, Holger
2
Homburg, Christian
2
Jung, Kathrin
2
Kall, Jacek
2
Lorek, Sylvia
2
Lucas, Rainer
2
McAleer, Michael
2
Meffert, Heribert
2
Merget, Benedikt
2
Narayanan, Sridhar
2
Pezoldt, Kerstin
2
Popescu, Iona
2
Schmidt, Klaus M.
2
Schnoor, Anje
2
Sojkin, Bogdan
2
Wathieu, Luc
2
Wertenbroch, Klaus
2
Aaker, David A.
1
Adamczak, Uwe
1
Adams, Paul
1
Agarwal, Manoj Kumar
1
Albers, Sönke
1
Aoyama, Hideaki
1
Aranda, Guillem
1
Arifine, Ghizlane
1
Arnold, Alison
1
Bachmann, Frank
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Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
DePaul University / College of Commerce
1
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung / Führungsgespräch <68., 2015, Leipzig>
1
Published in...
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Research paper series / Stanford Graduate School of Business
2
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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ECONIS (ZBW)
4
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1
Estimating causal installed-base effects : a bias-correction approach
Narayanan, Sridhar
;
Nair, Harikesh
-
2011
Persistent link: https://www.econbiz.de/10008906087
Saved in:
2
Kommuikation 4.0 - Paid, Owned & Earned Media steuern und kontrollieren : Dokumentation des 68. Führungsgesprächs vom 17. April 2015
Backhaus, Klaus
(
ed.
);
Kirchgeorg, Manfred
(
ed.
); …
-
Wissenschaftliche Gesellschaft für Marketing und …
-
2015
Persistent link: https://www.econbiz.de/10013330240
Saved in:
3
Nonparametric estimation of marketing-mix effects using a regression discontinuity design
Hartmann, Wesley
;
Nair, Harikesh
;
Narayanan, Sridhar
-
2009
-
This version: Nov., 2009
Persistent link: https://www.econbiz.de/10003955374
Saved in:
4
Proceedings of the 12th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 2 - 4, 2004, Vienna, Austria
Chadraba, Petr
(
contributor
)
-
Conference on Marketing and Business Strategies for …
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003327838
Saved in:
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