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person:"Kotler, Philip"
~person:"Backhaus, Klaus"
~person:"Chadraba, Petr"
~person:"Sheth, Jagdish N."
~subject:"Business ethics"
~subject:"Internationales Marketing"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~type_genre:"Graue Literatur"
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Business ethics
Internationales Marketing
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Konsumentenverhalten
Marketing management
15
Marketingmanagement
15
Deutschland
5
Germany
5
Auslandsinvestition
3
Eastern Europe
3
Foreign investment
3
Marketingstrategie
3
Osteuropa
3
Ostmitteleuropa
3
International market entry
2
Internationaler Markteintritt
2
Joint Venture
2
Joint venture
2
Management
2
Marketing
2
17.06.1993
1
Additive Fertigung
1
Additive manufacturing
1
Advertising media
1
Big Data
1
Business cycle
1
Communication
1
Competitive strategy
1
Computer-assisted marketing
1
Consumer behaviour
1
Corporate Social Responsibility
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Corporate social responsibility
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Digital media
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Digitale Medien
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E-commerce
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Eigentümer
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Eigentümerstruktur
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Electronic Commerce
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IT-gestütztes Marketing
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Graue Literatur
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8
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8
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6
Sammelwerk
6
Textbook
6
Bibliografie enthalten
4
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Sammlung
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Konferenzschrift
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German
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English
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Kotler, Philip
Backhaus, Klaus
Chadraba, Petr
Sheth, Jagdish N.
Bartling, Björn
3
Drees, Norbert
3
Fehr, Ernst
3
Fritz, Wolfgang
3
Kirchgeorg, Manfred
3
Meffert, Heribert
3
Nasiry, Javad
3
Smith, N. Craig
3
Spann, Martin
3
Wiedmann, Klaus-Peter
3
Zeithammer, Robert
3
Özdemir, Yagiz
3
Bauer, Hans H.
2
Ernst, Holger
2
Homburg, Christian
2
Jung, Kathrin
2
Kall, Jacek
2
Lorek, Sylvia
2
Lucas, Rainer
2
McAleer, Michael
2
Merget, Benedikt
2
Nair, Harikesh
2
Narayanan, Sridhar
2
Pezoldt, Kerstin
2
Popescu, Iona
2
Schmidt, Klaus M.
2
Schnoor, Anje
2
Sojkin, Bogdan
2
Wathieu, Luc
2
Wertenbroch, Klaus
2
Aaker, David A.
1
Adamczak, Uwe
1
Adams, Paul
1
Agarwal, Manoj Kumar
1
Albers, Sönke
1
Aoyama, Hideaki
1
Aranda, Guillem
1
Arifine, Ghizlane
1
Arnold, Alison
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Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
DePaul University / College of Commerce
1
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
1
Münsteraner Marketing-Symposium <6, 2007, Münster (Westf)>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung / Führungsgespräch <68., 2015, Leipzig>
1
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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ECONIS (ZBW)
3
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1
Kommuikation 4.0 - Paid, Owned & Earned Media steuern und kontrollieren : Dokumentation des 68. Führungsgesprächs vom 17. April 2015
Backhaus, Klaus
(
ed.
);
Kirchgeorg, Manfred
(
ed.
); …
-
Wissenschaftliche Gesellschaft für Marketing und …
-
2015
Persistent link: https://www.econbiz.de/10013330240
Saved in:
2
Marktorientierte Unternehmensführung in gesellschaftlicher Verantwortung : Dokumentation des 6. Münsteraner Marketing-Symposiums vom 12. Mai 2007 zu Ehren des 70. Geburtstags von P...
Backhaus, Klaus
(
contributor
);
Meffert, Heribert
(
honouree
)
-
2008
Persistent link: https://www.econbiz.de/10003737651
Saved in:
3
Proceedings of the 12th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 2 - 4, 2004, Vienna, Austria
Chadraba, Petr
(
contributor
)
-
Conference on Marketing and Business Strategies for …
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003327838
Saved in:
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