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person:"Kotler, Philip"
~person:"Backhaus, Klaus"
~person:"Chadraba, Petr"
~person:"Sheth, Jagdish N."
~subject:"Internationales Marketing"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~type_genre:"Bibliography included"
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Internationales Marketing
Internet marketing
Konsumentenverhalten
Marketing management
5
Marketingmanagement
5
Theorie
5
Theory
5
International market entry
4
International marketing
4
Internationaler Markteintritt
4
Deutschland
3
Germany
3
Betriebswirtschaftslehre
2
Business economics
2
Automated manufacturing
1
Automatisierte Produktion
1
B-to-B-Marketing
1
Beschaffung
1
Betriebliches Informationssystem
1
Business intelligence system
1
Business-to-business marketing
1
Contract
1
Marketingtheorie
1
Procurement
1
Risiko
1
Risk
1
Systemgeschäft
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Book / Working Paper
4
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Bibliography included
Article in journal
9
Aufsatz in Zeitschrift
9
Lehrbuch
8
Textbook
6
Collection of articles of several authors
5
Sammelwerk
5
Bibliografie enthalten
4
Collection of articles written by one author
4
Sammlung
4
Aufsatzsammlung
2
Graue Literatur
2
Konferenzschrift
2
Non-commercial literature
2
Case study
1
Conference proceedings
1
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1
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1
Handbook
1
Handbuch
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Language
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German
4
Author
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Kotler, Philip
Backhaus, Klaus
Chadraba, Petr
Sheth, Jagdish N.
Voeth, Markus
4
Büschken, Joachim
3
Berndt, Ralph
2
Böhm, Bettina
2
Chaveles, Spyros
2
Dahm, Markus H.
2
Fantapié Altobelli, Claudia
2
Hüttner, Manfred
2
Sander, Matthias
2
Schneider, Katrin
2
Schulz, Bernhard
2
Schulz, Ferdinand
2
Schwarting, Ulf
2
Weber, Adelheid
2
Ahsen, Anette von
1
Bertels, Victoria
1
Brune, Guido
1
Burkhardt, Achim
1
Drösser, Axel
1
Eichler, Hans-Volker
1
Enders, Andreas
1
Esch, Franz-Rudolf
1
Fasse, Friedrich-Wilhelm
1
Federsel-Lieb, Cornelia
1
Fillip, Stefan
1
Föhrenbach, Jan T.
1
Gersch, Martin
1
Gierl, Heribert
1
Grinôt, Annette
1
Gröppel-Klein, Andrea
1
Gutsche, Jens
1
Heinemann, Gerrit
1
Helmig, Bernd
1
Hennig-Thurau, Thorsten
1
Hohensohn, Heidi
1
Hüser, Annette
1
Jenner, Thomas
1
Jeschke, Kurt
1
Klöppelt, Henning
1
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ECONIS (ZBW)
4
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1
Internationales Marketing
Backhaus, Klaus
-
2010
-
6., überarb. Aufl.
Persistent link: https://www.econbiz.de/10014012898
Saved in:
2
Internationales Marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
2003
-
5., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001763461
Saved in:
3
Internationales Marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
2001
-
4., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001609965
Saved in:
4
Internationales Marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
1998
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000659572
Saved in:
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