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person:"Kotler, Philip"
~person:"Backhaus, Klaus"
~person:"Chadraba, Petr"
~person:"Sheth, Jagdish N."
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
~type:"book"
~type_genre:"Fallstudie"
~type_genre:"Handbook"
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Internationales Marketing
Konsumentenverhalten
Marketing management
9
Marketingmanagement
9
Marketing
8
Theorie
7
Theory
7
Marketing theory
2
Marketingtheorie
2
Strategisches Management
2
B-to-B-Marketing
1
Beschaffung
1
Betriebswirtschaftslehre
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Beziehungsmarketing
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Branche
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Business economics
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Business-to-business marketing
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Consumer behaviour
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Deutschland
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Economic sector
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Germany
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Großbritannien
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Industrial goods
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Industriegüter
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Investitionsgütermarketing
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Lehrbuch
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Lieferantenmanagement
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Preismanagement
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Sammlung
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Kotler, Philip
Backhaus, Klaus
Chadraba, Petr
Sheth, Jagdish N.
Hippner, Hajo
4
Wilde, Klaus D.
4
Doole, Isobel
2
Kleinaltenkamp, Michael
2
Lowe, Robin
2
Plinke, Wulff
2
Zavattaro, Staci M.
2
Bauer, Hans H.
1
Carù, Antonella
1
Cavicchi, Alessio
1
Didner, Pam
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Ford, John B.
1
Gabriel, Christoph
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Gilligan, Colin
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Goffin, Keith
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Griese, Kai-Michael
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Hawkins, Del I.
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Hawkins, Gay
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Heilmann, Thomas
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Hennessey, Hubert D.
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Hibino, Shōzō
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Hird, Martin
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Ibrahim, Essam
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Jeannet, Jean-Pierre
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Kamenz, Uwe
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Kaufmann, Hans Rüdiger
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Kaufmann, Hans-Ruediger
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Kenyon, Alexandra J.
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Kleiser, Susan Bardi
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Koners, Ursula
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Lemke, Fred
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McCarthy, Edmund Jerome
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Meffert, Heribert
1
Mothersbaugh, David L.
1
Mothersbaugh, Linda L.
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Noguchi, Kōichirō
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Nuttavuthisit, Krittinee
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Perreault, William D.
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Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
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