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person:"Kotler, Philip"
~person:"Backhaus, Klaus"
~person:"Chadraba, Petr"
~person:"Sheth, Jagdish N."
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
~type:"book"
~type_genre:"Graue Literatur"
~type_genre:"Handbook"
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Internationales Marketing
Konsumentenverhalten
Marketing management
16
Marketingmanagement
16
Deutschland
6
Germany
6
Auslandsinvestition
3
Eastern Europe
3
Foreign investment
3
Marketingstrategie
3
Osteuropa
3
Ostmitteleuropa
3
Consumer behaviour
2
International market entry
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Internationaler Markteintritt
2
Joint Venture
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Joint venture
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Management
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Theorie
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Theory
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17.06.1993
1
Additive Fertigung
1
Additive manufacturing
1
Advertising media
1
B-to-B-Marketing
1
Beschaffung
1
Beziehungsmarketing
1
Big Data
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Branche
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Business cycle
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Business ethics
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Business-to-business marketing
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Communication
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Competitive strategy
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Computer-assisted marketing
1
Corporate Social Responsibility
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Corporate social responsibility
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E-commerce
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8
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6
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5
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5
Bibliografie enthalten
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4
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Sammlung
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Article in journal
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Kotler, Philip
Backhaus, Klaus
Chadraba, Petr
Sheth, Jagdish N.
Hippner, Hajo
4
Wilde, Klaus D.
4
Bartling, Björn
3
Fehr, Ernst
3
Nasiry, Javad
3
Smith, N. Craig
3
Spann, Martin
3
Zeithammer, Robert
3
Özdemir, Yagiz
3
Bauer, Hans H.
2
Drees, Norbert
2
Ernst, Holger
2
Homburg, Christian
2
Jung, Kathrin
2
Kall, Jacek
2
Kirchgeorg, Manfred
2
Kleinaltenkamp, Michael
2
Lorek, Sylvia
2
Lucas, Rainer
2
McAleer, Michael
2
Meffert, Heribert
2
Merget, Benedikt
2
Nair, Harikesh
2
Narayanan, Sridhar
2
Pezoldt, Kerstin
2
Plinke, Wulff
2
Popescu, Iona
2
Schmidt, Klaus M.
2
Schnoor, Anje
2
Sojkin, Bogdan
2
Wathieu, Luc
2
Wertenbroch, Klaus
2
Wiedmann, Klaus-Peter
2
Aaker, David A.
1
Adamczak, Uwe
1
Adams, Paul
1
Agarwal, Manoj Kumar
1
Albers, Sönke
1
Aoyama, Hideaki
1
Aranda, Guillem
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Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
DePaul University / College of Commerce
1
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
1
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ECONIS (ZBW)
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Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
Saved in:
2
Proceedings of the 12th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 2 - 4, 2004, Vienna, Austria
Chadraba, Petr
(
contributor
)
-
Conference on Marketing and Business Strategies for …
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003327838
Saved in:
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