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person:"Kotler, Philip"
~person:"Backhaus, Klaus"
~person:"Chadraba, Petr"
~person:"Sheth, Jagdish N."
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
~type:"book"
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Internationales Marketing
Konsumentenverhalten
Marketing management
131
Marketingmanagement
131
Marketing
75
Theorie
35
Theory
35
Marketingtheorie
32
Marketing theory
31
USA
15
United States
15
Strategisches Management
14
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11
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11
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10
International marketing
9
Management
9
International market entry
8
Internationaler Markteintritt
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Betriebswirtschaftslehre
7
Business economics
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Marktforschung
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Nonprofit organization
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Nonprofit-Organisation
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Online-Marketing
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Relationship marketing
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Rajan Varadarajan
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Welt
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Kotler, Philip
Backhaus, Klaus
Chadraba, Petr
Sheth, Jagdish N.
Berndt, Ralph
11
Fantapié Altobelli, Claudia
11
Sander, Matthias
11
Hawkins, Del I.
9
Best, Roger J.
8
McCarthy, Edmund Jerome
7
Olson, Jerry C.
7
Perreault, William D.
7
Peter, Jerome Paul
7
Rajagopal
7
Doole, Isobel
6
Esch, Franz-Rudolf
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Lowe, Robin
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Mothersbaugh, David L.
6
Spann, Martin
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Voeth, Markus
6
Alserhan, Baker Ahmad
5
Bauer, Hans H.
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Büschken, Joachim
5
Chintagunta, Pradeep K.
5
Foxall, Gordon R.
5
Helsen, Kristiaan
5
Kotabe, Masaaki
5
Zeithammer, Robert
5
Albers, Sönke
4
Hippner, Hajo
4
Keegan, Warren J.
4
MacInnis, Deborah J.
4
Meissner, Hans Günther
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Müller, Stefan
4
Nasiry, Javad
4
Sabel, Hermann
4
Schmidt, Klaus M.
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Smith, N. Craig
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Weiser, Christoph
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Wilde, Klaus D.
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Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
DePaul University / College of Commerce
1
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
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Legends in marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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wi / wirtschaft
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ECONIS (ZBW)
15
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Proceedings of the 12th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 2 - 4, 2004, Vienna, Austria
Chadraba, Petr
(
contributor
)
-
Conference on Marketing and Business Strategies for …
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003327838
Saved in:
12
Internationales Marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
2003
-
5., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001763461
Saved in:
13
Internationales Marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
2001
-
4., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001609965
Saved in:
14
Internationales Marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
2000
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001401271
Saved in:
15
Internationales Marketing
Backhaus, Klaus
;
Büschken, Joachim
;
Voeth, Markus
-
1998
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000659572
Saved in:
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