//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Kotler, Philip"
~person:"Backhaus, Klaus"
~person:"Sheth, Jagdish N."
~subject:"Internationales Marketing"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~type_genre:"Graue Literatur"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Market-orientated perspective"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Internationales Marketing
Internet marketing
Konsumentenverhalten
Marketing management
12
Marketingmanagement
12
Deutschland
5
Germany
5
Management
2
Marketing
2
17.06.1993
1
Additive Fertigung
1
Additive manufacturing
1
Advertising media
1
Big Data
1
Business cycle
1
Business ethics
1
Communication
1
Computer-assisted marketing
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Digital media
1
Digitale Medien
1
E-commerce
1
Eigentümer
1
Eigentümerstruktur
1
Electronic Commerce
1
Erfolgsfaktor
1
IT-gestütztes Marketing
1
Information management
1
Informationsmanagement
1
Innovation management
1
Innovationsmanagement
1
Kommunikation
1
Konjunktur
1
Marketing theory
1
Marketingtheorie
1
Nachhaltigkeit
1
Online-Marketing
1
Organisatorischer Wandel
1
Organizational change
1
Ownership structure
1
Saving incentives
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Graue Literatur
Article in journal
9
Aufsatz in Zeitschrift
9
Lehrbuch
8
Textbook
6
Bibliografie enthalten
4
Bibliography included
4
Collection of articles of several authors
4
Collection of articles written by one author
4
Sammelwerk
4
Sammlung
4
Aufsatzsammlung
2
Case study
1
Fallstudie
1
Festschrift
1
Handbook
1
Handbuch
1
Konferenzschrift
1
Mehrbändiges Werk
1
Multi-volume publication
1
Non-commercial literature
1
more ...
less ...
Language
All
German
1
Author
All
Kotler, Philip
Backhaus, Klaus
Sheth, Jagdish N.
Bartling, Björn
3
Drees, Norbert
3
Fehr, Ernst
3
Fritz, Wolfgang
3
Kirchgeorg, Manfred
3
Nasiry, Javad
3
Smith, N. Craig
3
Spann, Martin
3
Wiedmann, Klaus-Peter
3
Zeithammer, Robert
3
Özdemir, Yagiz
3
Bauer, Hans H.
2
Ernst, Holger
2
Homburg, Christian
2
Jung, Kathrin
2
Kall, Jacek
2
Lorek, Sylvia
2
Lucas, Rainer
2
McAleer, Michael
2
Meffert, Heribert
2
Merget, Benedikt
2
Nair, Harikesh
2
Narayanan, Sridhar
2
Pezoldt, Kerstin
2
Popescu, Iona
2
Schmidt, Klaus M.
2
Schnoor, Anje
2
Sojkin, Bogdan
2
Wathieu, Luc
2
Wertenbroch, Klaus
2
Aaker, David A.
1
Adamczak, Uwe
1
Adams, Paul
1
Agarwal, Manoj Kumar
1
Albers, Sönke
1
Aoyama, Hideaki
1
Aranda, Guillem
1
Arifine, Ghizlane
1
Arnold, Alison
1
Bachmann, Frank
1
more ...
less ...
Institution
All
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung / Führungsgespräch <68., 2015, Leipzig>
1
Published in...
All
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Kommuikation 4.0 - Paid, Owned & Earned Media steuern und kontrollieren : Dokumentation des 68. Führungsgesprächs vom 17. April 2015
Backhaus, Klaus
(
ed.
);
Kirchgeorg, Manfred
(
ed.
); …
-
Wissenschaftliche Gesellschaft für Marketing und …
-
2015
Persistent link: https://www.econbiz.de/10013330240
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->