//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Kotler, Philip"
~person:"Chadraba, Petr"
~person:"Morgan, Neil A."
~person:"Sheth, Jagdish N."
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Market-orientated perspective"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
34
Marketingmanagement
34
Marketing
11
Firm performance
7
Marketing theory
7
Marketingtheorie
7
Unternehmenserfolg
7
Consumer behaviour
6
Konsumentenverhalten
6
Resource-based view
5
Ressourcenorientierter Ansatz
5
International marketing
4
Internationales Marketing
4
Strategic management
4
Strategisches Management
4
Beziehungsmarketing
3
Brand management
3
Competitive advantage
3
Competitive strategy
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Emerging economies
3
Markenführung
3
Market research
3
Marketing capabilities
3
Marketing strategy
3
Marktforschung
3
Relationship marketing
3
Schwellenländer
3
Strategic marketing
3
Wettbewerbsstrategie
3
Wettbewerbsvorteil
3
Bibliometrics
2
Bibliometrie
2
Capability approach
2
Capability-Ansatz
2
Customer satisfaction
2
Dynamic capabilities
2
Dynamische Kompetenzen
2
Emerging markets
2
more ...
less ...
Online availability
All
Undetermined
18
Type of publication
All
Article
33
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Lehrbuch
43
Textbook
37
Aufsatz in Zeitschrift
34
Collection of articles of several authors
19
Sammelwerk
19
Glossar enthalten
16
Glossary included
16
Collection of articles written by one author
14
Sammlung
14
Aufsatz im Buch
10
Book section
10
Festschrift
7
Case study
6
Fallstudie
6
Aufsatzsammlung
5
Conference proceedings
5
Konferenzschrift
5
Einführung
4
Mehrbändiges Werk
4
Multi-volume publication
4
Graue Literatur
3
Guidebook
3
Non-commercial literature
3
Ratgeber
3
Reprint
3
Arbeitspapier
1
Interview
1
Nachschlagewerk
1
Reference book
1
Working Paper
1
more ...
less ...
Language
All
English
33
Hungarian
1
Author
All
Kotler, Philip
Chadraba, Petr
Morgan, Neil A.
Sheth, Jagdish N.
Vrontis, Demetris
26
Kumar, V.
25
O'Cass, Aron
23
Melewar, T. C.
20
Balmer, John M. T.
18
Calantone, Roger J.
16
Gilmore, Audrey
16
Kitchen, Philip J.
16
Pitt, Leyland F.
16
Yan, Ruiliang
16
Di Benedetto, C. Anthony
15
Homburg, Christian
15
Brettel, Malte
14
Hunt, Shelby D.
14
Lindgreen, Adam
14
Thrassou, Alkis
14
Gierl, Heribert
13
Morgan, Robert
13
Palmatier, Robert W.
13
Varadarajan, Rajan
13
Hult, G. Tomas M.
12
Ko, Eunju
12
Ngo, Liem Viet
12
Schultz, Don E.
12
Singh, Ramendra
12
Blankson, Charles
11
Dekimpe, Marnik G.
11
Laukkanen, Tommi
11
Terho, Harri
11
Albers, Sönke
10
Bauer, Hans H.
10
Dibb, Sally
10
Herrmann, Andreas
10
Pauwels, Koen
10
Pei, Zhi
10
Verhoef, Peter C.
10
Brooksbank, Roger
9
Chintagunta, Pradeep K.
9
more ...
less ...
Published in...
All
Journal of the Academy of Marketing Science
9
AMS review : official publication of the Academy of Marketing Science
4
Journal of marketing
3
Harvard business review : HBR
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of international marketing
2
Journal of marketing theory and practice
2
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing
1
Journal of marketing theory and practice : JMTP
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing : a Marketing Centrum OPK Kft. folyóirata
1
Marketing theory
1
Review of marketing research
1
more ...
less ...
Source
All
ECONIS (ZBW)
34
Showing
1
-
10
of
34
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing performance assessment and accountability : process and outcomes
Morgan, Neil A.
;
Jayachandran, Satish
;
Hulland, John
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 462-481
Persistent link: https://www.econbiz.de/10013271766
Saved in:
2
Post-pandemic marketing : when the peripheral becomes the core
Sheth, Jagdish N.
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 37-44
Persistent link: https://www.econbiz.de/10012880159
Saved in:
3
Toward an integrative theory of marketing
Parvatiyar, Atul
;
Sheth, Jagdish N.
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 432-445
Persistent link: https://www.econbiz.de/10012819690
Saved in:
4
A tribute to Jagdish N. Sheth
Parvatiyar, Atul
(
ed.
);
Sheth, Jagdish N.
(
honouree
)
-
2021
Persistent link: https://www.econbiz.de/10012549163
Saved in:
5
New areas of research in marketing strategy, consumer behavior, and marketing analytics : the future is bright
Sheth, Jagdish N.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
Saved in:
6
Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
Saved in:
7
Upper echelons research in marketing
Whitler, Kimberly A.
;
Lee, Ben
;
Krause, Ryan
;
Morgan, …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 198-219
Persistent link: https://www.econbiz.de/10012434093
Saved in:
8
Is your marketing organization ready for what's next? : a framework for aligning growth strategies and capabilities
Rodríguez-Vilá, Omar
;
Bharadwaj, Sundar
;
Morgan, Neil A.
- In:
Harvard business review : HBR
98
(
2020
)
6
,
pp. 104-113
Persistent link: https://www.econbiz.de/10012508523
Saved in:
9
How marketing capabilities and current performance drive strategic intentions in international markets
Kaleka, Anna
;
Morgan, Neil A.
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 108-121
Persistent link: https://www.econbiz.de/10012026165
Saved in:
10
Researching marketing capabilities : reflections from academia
Morgan, Neil A.
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
3
,
pp. 381-385
Persistent link: https://www.econbiz.de/10012162477
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->