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person:"Kotler, Philip"
~person:"Chadraba, Petr"
~person:"Sheth, Jagdish N."
~subject:"Marktforschung"
~type_genre:"Article in journal"
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing theory and practice : JMTP
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A tribute to Jagdish N. Sheth
Parvatiyar, Atul
(
ed.
);
Sheth, Jagdish N.
(
honouree
)
-
2021
Persistent link: https://www.econbiz.de/10012549163
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2
New areas of research in marketing strategy, consumer behavior, and marketing analytics : the future is bright
Sheth, Jagdish N.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
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