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person:"Kotler, Philip"
~person:"Chadraba, Petr"
~person:"Sheth, Jagdish N."
~type_genre:"Working Paper"
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29.03.1996
1
Lieferantenmanagement
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Marketing management
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Marketingmanagement
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Supplier relationship management
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Kotler, Philip
Chadraba, Petr
Sheth, Jagdish N.
Fritz, Wolfgang
11
Franses, Philip Hans
7
Albers, Sönke
6
Bauer, Hans H.
5
Burmann, Christoph
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Smith, N. Craig
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Walters, David
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Boulding, William
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Chandon, Pierre
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Fok, Dennis
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Ormrod, Robert P.
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Paap, Richard
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Soberman, David A.
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Spiller, Achim
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Söderlund, Magnus
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Bartling, Björn
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Bultez, Alain V.
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Christen, Markus
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Damania, Richard
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Eagle, Lynne C.
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Fehr, Ernst
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Gatignon, Hubert A.
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Gijsbrechts, Els
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Gupta, Sunil
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Hammann, Peter
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Jackson, Lee Ann
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Kühn, Richard
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Lancaster, Geoffrey
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Naert, Philippe Antoine
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Nair, Harikesh
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Narayanan, Sridhar
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Nasiry, Javad
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Piersma, Nanda
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Spann, Martin
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Van Wassenhove, Luk N.
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Van den Poel, Dirk
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Walden, Pirkko
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Freie Universität Berlin / Institut für Marketing
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International Conference on Relationship Marketing <1996, Berlin>
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ECONIS (ZBW)
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Development, management and governance of relationships : 1996 International Conference on Relationship Marketing ; [March 29 - 31, 1996, Berlin]
Sheth, Jagdish N.
(
contributor
); …
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1996
Persistent link: https://www.econbiz.de/10000984485
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