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person:"Kotler, Philip"
~person:"Diller, Hermann"
~subject:"E-commerce"
~subject:"Marketingmanagement"
~subject:"Nonprofit-Controlling"
~type_genre:"Graue Literatur"
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Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
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Innovative Marketingführung
Diller, Hermann
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10002759936
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Die Kundenportfolio-Analyse : ein Instrument zur Steuerung von Kundenbeziehungen
Götz, Peter
;
Diller, Hermann
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1991
Persistent link: https://www.econbiz.de/10000951395
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