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person:"Kotler, Philip"
~person:"Foroudi, Mohammad Mahdi"
~person:"Sheth, Jagdish N."
~subject:"Corporate culture"
~type_genre:"Book section"
~type_genre:"Fallstudie"
~type_genre:"Multi-volume publication"
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Kotler, Philip
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Building corporate identity, image and reputation in the digital era
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Corporate identity : definition and component
Foroudi, Mohammad Mahdi
;
Foroudi, Pantea
;
Balmer, John M.T.
- In:
Building corporate identity, image and reputation in …
,
(pp. 11-74)
.
2022
Persistent link: https://www.econbiz.de/10012609368
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