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person:"Krcmar, Helmut"
~person:"Desbordes, Michel"
~source:"econis"
~subject:"Sports equipment"
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Sports equipment
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Bundling strategy
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Krcmar, Helmut
Desbordes, Michel
Hirschl, Bernd
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International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International sport marketing : issues and practice
1
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ECONIS (ZBW)
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Football club equipment manufacturers' strategy and internationalization
Desbordes, Michel
- In:
International sport marketing : issues and practice
,
(pp. 115-151)
.
2019
Persistent link: https://www.econbiz.de/10012101993
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2
Hybrid value creation in the sports industry : the case of a Mobile Sports Companion as IT-supported product-service-bundle
Leimeister, Jan Marco
;
Knebel, Uta
;
Krcmar, Helmut
- In:
International journal of information systems in the …
2
(
2010
)
1
,
pp. 11-25
Persistent link: https://www.econbiz.de/10003925600
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