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person:"Krcmar, Helmut"
~person:"Eggers, Barbara"
~source:"econis"
~subject:"Sports equipment"
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Sports equipment
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Krcmar, Helmut
Eggers, Barbara
Hirschl, Bernd
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International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
1
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ECONIS (ZBW)
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Die empirische Positionierungsstudie auf Basis von Realmarkenbeurteilungen : ein Beispiel aus dem Markt für Sportswear
Riedl, Joachim
;
Eggers, Barbara
- In:
Marketing in Forschung und Praxis : [Jubiläumsausgabe …
,
(pp. 549-573)
.
2013
Persistent link: https://www.econbiz.de/10009780071
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2
Hybrid value creation in the sports industry : the case of a Mobile Sports Companion as IT-supported product-service-bundle
Leimeister, Jan Marco
;
Knebel, Uta
;
Krcmar, Helmut
- In:
International journal of information systems in the …
2
(
2010
)
1
,
pp. 11-25
Persistent link: https://www.econbiz.de/10003925600
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