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person:"Kreuter, Dirk"
~person:"Albadvi, Amir"
~person:"Hiemeyer, Wolf-Dieter"
~subject:"Markov chain"
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Customer acquisition
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Kundengewinnung
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Kreuter, Dirk
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Journal of modelling in management
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Allocation of marketing budgets to customer acquisition and retention spending based on decision calculus
Koosha, Hamidreza
;
Albadvi, Amir
- In:
Journal of modelling in management
10
(
2015
)
2
,
pp. 179-197
Persistent link: https://www.econbiz.de/10011405634
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