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person:"Müller, Michael"
~person:"De Bosscher, Veerle"
~person:"Kunkel, Thilo"
~subject:"Athlete branding"
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Müller, Michael
De Bosscher, Veerle
Kunkel, Thilo
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European Sport management quarterly : ESMQ
2
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ECONIS (ZBW)
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Athlete branding via social media : examining the factors influencing consumer engagement on Instagram
Doyle, Jason P.
;
Su, Yiran
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
4
,
pp. 506-526
Persistent link: https://www.econbiz.de/10013350474
Saved in:
2
Exploring athlete brand image development on social media : the role of signalling through source credibility
Na, Sangwon
;
Kunkel, Thilo
;
Doyle, Jason
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
1
,
pp. 88-108
Persistent link: https://www.econbiz.de/10012256471
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