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person:"Martos-Partal, Mercedes"
~institution:"Harvard Graduate School of Business Administration"
~person:"Kaswengi, Joseph"
~person:"Riekhof, Hans-Christian"
~person:"Sattler, Henrik"
~person:"Steenkamp, Jan-Benedict E. M."
~subject:"Bilanzielle Bewertung"
~subject:"Einzelhandel"
~subject:"Marketing management"
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Martos-Partal, Mercedes
Kaswengi, Joseph
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Steenkamp, Jan-Benedict E. M.
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Private label strategy : how to meet the store brand challenge
Kumar, Nirmalya
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Steenkamp, Jan-Benedict E. M.
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2007
Persistent link: https://www.econbiz.de/10003350841
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