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person:"Martos-Partal, Mercedes"
~isPartOf:"A reader in marketing communications"
~person:"Gedenk, Karen"
~person:"Geyskens, Inge"
~person:"Kaswengi, Joseph"
~person:"Sattler, Henrik"
~person:"Sethuraman, Raj"
~person:"Steenkamp, Jan-Benedict E. M."
~person:"Yagüe Guillén, María Jésus"
~subject:"Bilanzielle Bewertung"
~subject:"Einzelhandel"
~subject:"Spain"
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Bilanzielle Bewertung
Einzelhandel
Spain
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Brand management
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Martos-Partal, Mercedes
Gedenk, Karen
Geyskens, Inge
Kaswengi, Joseph
Sattler, Henrik
Sethuraman, Raj
Steenkamp, Jan-Benedict E. M.
Yagüe Guillén, María Jésus
Ailawadi, Kusum L.
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Neslin, Scott A.
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A reader in marketing communications
Journal of retailing
5
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
4
Journal of retailing and consumer services
3
Marketing letters : a journal of research in marketing
2
The international review of retail, distribution and consumer research
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Business horizons
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Documento de trabajo / Fundación de las Cajas de Ahorros
1
ERIM report series research in management
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European journal of international management : EJIM
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European journal of marketing : EJM
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International journal of retail & distribution management
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Journal of business economics : JBE
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Journal of business economics and management
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Journal of marketing
1
Journal of marketing research
1
Journal of marketing research : JMR
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MSI reports : working paper series
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Psychology & marketing
1
Review of marketing science
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Schmalenbach business review : sbr
1
Springer Proceedings in Business and Economics
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SpringerLink / Bücher
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The journal of brand management : an international journal
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Tuck School of Business working paper / Tuck School of Business at Dartmouth
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Pursuing the value-conscious consumer: store brands versus national brand promotions
Ailawadi, Kusum L.
;
Neslin, Scott A.
;
Gedenk, Karen
- In:
A reader in marketing communications
,
(pp. 79-113)
.
2005
Persistent link: https://www.econbiz.de/10003292723
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