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person:"Martos-Partal, Mercedes"
~isPartOf:"Documento de trabajo / Fundación de las Cajas de Ahorros"
~isPartOf:"The international review of retail, distribution and consumer research"
~person:"Kaswengi, Joseph"
~person:"Riekhof, Hans-Christian"
~person:"Sattler, Henrik"
~person:"Steenkamp, Jan-Benedict E. M."
~person:"Yagüe Guillén, María Jésus"
~subject:"Bilanzielle Bewertung"
~subject:"Einzelhandel"
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Bilanzielle Bewertung
Einzelhandel
Handelsmarke
3
Retail trade
3
Store brand
3
Consumer behaviour
2
Konsumentenverhalten
2
Spain
2
Spanien
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Betriebliche Wertschöpfung
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Beziehungsmarketing
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Brand loyalty
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Brand management
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Dienstleistungsqualität
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Markenführung
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Markentreue
1
Relationship marketing
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Service quality
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Value creation
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formativ model
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loyalty to commercial chain
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multigroup analysis of heavy and light buyers of store brands
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value of service
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Martos-Partal, Mercedes
Kaswengi, Joseph
Riekhof, Hans-Christian
Sattler, Henrik
Steenkamp, Jan-Benedict E. M.
Yagüe Guillén, María Jésus
González-Benito, Oscar
2
Alić, Adi
1
Anselmsson, Johan
1
Belli, Alex
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Calvo-Porral, Cristina
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Carcelén, Sonia
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1
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1
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1
Lévy Mangin, Jean-Pierre
1
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Marchi, Gianluca
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Martinelli, Elisa
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Mujkic, Alisa
1
Nord°as, Hildegunn Kyvik
1
Puelles, Maria
1
Rubio Benito, Natalia
1
Shannon, Randall
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Documento de trabajo / Fundación de las Cajas de Ahorros
The international review of retail, distribution and consumer research
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
4
Journal of retailing and consumer services
2
Marketing letters : a journal of research in marketing
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
European journal of international management : EJIM
1
International journal of retail & distribution management
1
Journal of business economics : JBE
1
Journal of business economics and management
1
Journal of retailing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
Schmalenbach business review : sbr
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
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ECONIS (ZBW)
3
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Papel del posicionamiento del distribuidor en la relación entre la marca de distribuidor y lealtad al establecimiento comercial
González-Benito, Oscar
;
Martos-Partal, Mercedes
-
2010
Persistent link: https://www.econbiz.de/10010422529
Saved in:
2
Perceived value of retail service and loyalty to the commercial chain : the role of propensity to buy store brands
Rubio Benito, Natalia
;
Vilaseñor, Nieves
;
Yagüe …
- In:
The international review of retail, distribution and …
23
(
2013
)
5
,
pp. 493-510
Persistent link: https://www.econbiz.de/10010222160
Saved in:
3
The effects of store brand loyalty on store loyalty : evidence from the Spanish market
Martos-Partal, Mercedes
;
González-Benito, Oscar
- In:
The international review of retail, distribution and …
19
(
2009
)
3
,
pp. 273-288
Persistent link: https://www.econbiz.de/10003904688
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