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person:"Martos-Partal, Mercedes"
~isPartOf:"Marketing letters : a journal of research in marketing"
~language:"eng"
~person:"Ailawadi, Kusum L."
~person:"Grandi, Sebastiano"
~person:"Kaswengi, Joseph"
~person:"Riekhof, Hans-Christian"
~person:"Sattler, Henrik"
~person:"Steenkamp, Jan-Benedict E. M."
~subject:"Bilanzielle Bewertung"
~subject:"Discounter"
~subject:"Einzelhandel"
~subject:"Retail trade"
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Bilanzielle Bewertung
Discounter
Einzelhandel
Retail trade
Handelsmarke
3
Store brand
3
Benefits sought
1
Beziehungsmarketing
1
Brand
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Brand loyalty
1
Brand management
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Consumer behaviour
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Distribution channel
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Generic and premium store brands
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Konsumentenverhalten
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Lieferantenmanagement
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Markenartikel
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Markenführung
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Markentreue
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Marketing management
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Marketingmanagement
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Motivational profile
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Martos-Partal, Mercedes
Ailawadi, Kusum L.
Grandi, Sebastiano
Kaswengi, Joseph
Riekhof, Hans-Christian
Sattler, Henrik
Steenkamp, Jan-Benedict E. M.
Fustinoni-Venturini, Mariana
1
González-Benito, Oscar
1
González-Benito, Óscar
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Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
4
A reader in marketing communications
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
ERIM report series research in management
1
Journal of business economics and management
1
Journal of retailing
1
MSI reports : working paper series
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
Report / Marketing Science Institute
1
Schmalenbach business review : sbr
1
The international review of retail, distribution and consumer research
1
Tuck School of Business Working Paper
1
Tuck School of Business working paper / Tuck School of Business at Dartmouth
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Motivational profiling of store brand shoppers : differences across quality tiers
Martos-Partal, Mercedes
;
González-Benito, Oscar
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 187-200
Persistent link: https://www.econbiz.de/10011339355
Saved in:
2
Store brand and store loyalty : the moderating role of store brand positioning
Martos-Partal, Mercedes
;
González-Benito, Óscar
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
3
,
pp. 297-313
Persistent link: https://www.econbiz.de/10009305517
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