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person:"Martos-Partal, Mercedes"
~isPartOf:"Marketing letters : a journal of research in marketing"
~language:"eng"
~person:"Gedenk, Karen"
~person:"Gendel-Guterman, Hanna"
~person:"Grandi, Sebastiano"
~person:"Kaswengi, Joseph"
~person:"Riekhof, Hans-Christian"
~person:"Sattler, Henrik"
~person:"Steenkamp, Jan-Benedict E. M."
~subject:"Bilanzielle Bewertung"
~subject:"Einzelhandel"
~subject:"Markenimage"
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Bilanzielle Bewertung
Einzelhandel
Markenimage
Handelsmarke
2
Retail trade
2
Store brand
2
Benefits sought
1
Brand
1
Brand loyalty
1
Brand management
1
Consumer behaviour
1
Generic and premium store brands
1
Konsumentenverhalten
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Markenartikel
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Markenführung
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Markentreue
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Marketing management
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Marketingmanagement
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Motivational profile
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Store brand portfolio
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Martos-Partal, Mercedes
Gedenk, Karen
Gendel-Guterman, Hanna
Grandi, Sebastiano
Kaswengi, Joseph
Riekhof, Hans-Christian
Sattler, Henrik
Steenkamp, Jan-Benedict E. M.
Casteran, Gauthier
1
Chrysochou, Polymeros
1
Fustinoni-Venturini, Mariana
1
González-Benito, Oscar
1
González-Benito, Óscar
1
Meyer-Waarden, Lars
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Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
3
The journal of product & brand management
2
A reader in marketing communications
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
In times of crisis : perspectives and challenges of the 21st century
1
Innovation: organization & management : IOM
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business economics and management
1
Journal of retailing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
Schmalenbach business review : sbr
1
Springer Proceedings in Business and Economics
1
Springer eBook Collection
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
Tuck School of Business working paper / Tuck School of Business at Dartmouth
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ECONIS (ZBW)
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Motivational profiling of store brand shoppers : differences across quality tiers
Martos-Partal, Mercedes
;
González-Benito, Oscar
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 187-200
Persistent link: https://www.econbiz.de/10011339355
Saved in:
2
Store brand and store loyalty : the moderating role of store brand positioning
Martos-Partal, Mercedes
;
González-Benito, Óscar
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
3
,
pp. 297-313
Persistent link: https://www.econbiz.de/10009305517
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