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person:"Martos-Partal, Mercedes"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"eng"
~person:"Ailawadi, Kusum L."
~person:"Grandi, Sebastiano"
~person:"Kaswengi, Joseph"
~person:"Riekhof, Hans-Christian"
~person:"Rubio Benito, Natalia"
~person:"Sattler, Henrik"
~person:"Steenkamp, Jan-Benedict E. M."
~subject:"Bilanzielle Bewertung"
~subject:"Einzelhandel"
~subject:"Retail trade"
~subject:"Store brand"
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Bilanzielle Bewertung
Einzelhandel
Retail trade
Store brand
Brand
1
Brand management
1
Globalisierung
1
Globalization
1
Handelsmarke
1
International marketing
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Internationales Marketing
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Markenartikel
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Markenführung
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Multinationales Unternehmen
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Martos-Partal, Mercedes
Ailawadi, Kusum L.
Grandi, Sebastiano
Kaswengi, Joseph
Riekhof, Hans-Christian
Rubio Benito, Natalia
Sattler, Henrik
Steenkamp, Jan-Benedict E. M.
Chen, Jack Xinlei
1
Dhar, Tirtha
1
Dubé, Jean-Pierre
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Geyskens, Inge
1
Hitsch, Güenter J.
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John, George
1
Narasimhan, Chakravarthi
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Narasimhan, Om
1
Nasser, Sherif
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Rossi, Peter E.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
7
The international review of retail, distribution and consumer research
4
Marketing letters : a journal of research in marketing
3
ERIM report series research in management
2
Journal of marketing
2
Journal of retailing
2
Tuck School of Business working paper / Tuck School of Business at Dartmouth
2
A reader in marketing communications
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Business research quarterly : BRQ
1
Economic issues, problems and perspectives
1
European journal of marketing : EJM
1
In times of crisis : perspectives and challenges of the 21st century
1
Innovation: organization & management : IOM
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
Journal of business economics and management
1
Journal of marketing management : MM
1
Journal of marketing research : JMR
1
MSI reports : working paper series
1
Psychology & marketing
1
Report / Marketing Science Institute
1
Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
1
Schmalenbach business review : sbr
1
Springer Proceedings in Business and Economics
1
Springer eBook Collection
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Tuck School of Business Working Paper
1
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Manufacturer and retailer strategies to impact store brand share : global integration, local adaptation, and worldwide learning
Steenkamp, Jan-Benedict E. M.
;
Geyskens, Inge
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 6-26
Persistent link: https://www.econbiz.de/10010337976
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