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person:"Martos-Partal, Mercedes"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"eng"
~person:"Gedenk, Karen"
~person:"Grandi, Sebastiano"
~person:"Kaswengi, Joseph"
~person:"Riekhof, Hans-Christian"
~person:"Sattler, Henrik"
~person:"Steenkamp, Jan-Benedict E. M."
~subject:"Bilanzielle Bewertung"
~subject:"Einzelhandel"
~subject:"Markenimage"
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Bilanzielle Bewertung
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Martos-Partal, Mercedes
Gedenk, Karen
Grandi, Sebastiano
Kaswengi, Joseph
Riekhof, Hans-Christian
Sattler, Henrik
Steenkamp, Jan-Benedict E. M.
Geyskens, Inge
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Nasser, Sherif
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
3
Marketing letters : a journal of research in marketing
2
A reader in marketing communications
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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In times of crisis : perspectives and challenges of the 21st century
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Innovation: organization & management : IOM
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of business economics and management
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Journal of marketing
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Journal of retailing
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Psychology & marketing
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Schmalenbach business review : sbr
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Springer Proceedings in Business and Economics
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Springer eBook Collection
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The international review of retail, distribution and consumer research
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Tuck School of Business working paper / Tuck School of Business at Dartmouth
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Manufacturer and retailer strategies to impact store brand share : global integration, local adaptation, and worldwide learning
Steenkamp, Jan-Benedict E. M.
;
Geyskens, Inge
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 6-26
Persistent link: https://www.econbiz.de/10010337976
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