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person:"Martos-Partal, Mercedes"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Gedenk, Karen"
~person:"Kaswengi, Joseph"
~person:"Riekhof, Hans-Christian"
~person:"Sattler, Henrik"
~person:"Sethuraman, Raj"
~person:"Steenkamp, Jan-Benedict E. M."
~person:"Yagüe Guillén, María Jésus"
~subject:"Bilanzielle Bewertung"
~subject:"Einzelhandel"
~subject:"Spain"
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Bilanzielle Bewertung
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Brand management
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1966-2005
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Martos-Partal, Mercedes
Gedenk, Karen
Kaswengi, Joseph
Riekhof, Hans-Christian
Sattler, Henrik
Sethuraman, Raj
Steenkamp, Jan-Benedict E. M.
Yagüe Guillén, María Jésus
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
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Journal of retailing
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Journal of retailing and consumer services
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Marketing letters : a journal of research in marketing
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The international review of retail, distribution and consumer research
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Journal of business economics : JBE
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Manufacturer and retailer strategies to impact store brand share : global integration, local adaptation, and worldwide learning
Steenkamp, Jan-Benedict E. M.
;
Geyskens, Inge
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 6-26
Persistent link: https://www.econbiz.de/10010337976
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