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person:"Martos-Partal, Mercedes"
~isPartOf:"Psychology & marketing"
~language:"eng"
~person:"Ailawadi, Kusum L."
~person:"Grandi, Sebastiano"
~person:"Kaswengi, Joseph"
~person:"Riekhof, Hans-Christian"
~person:"Rubio Benito, Natalia"
~person:"Sattler, Henrik"
~person:"Steenkamp, Jan-Benedict E. M."
~subject:"Bilanzielle Bewertung"
~subject:"Einzelhandel"
~subject:"Retail trade"
~subject:"Store brand"
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Bilanzielle Bewertung
Einzelhandel
Retail trade
Store brand
Consumer motivation
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Handelsmarke
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Kaufmotiv
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Preismanagement
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Spain
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Martos-Partal, Mercedes
Ailawadi, Kusum L.
Grandi, Sebastiano
Kaswengi, Joseph
Riekhof, Hans-Christian
Rubio Benito, Natalia
Sattler, Henrik
Steenkamp, Jan-Benedict E. M.
Bigné Alcañiz, J. Enrique
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Caplliure, Eva-María
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Fustinoni-Venturini, Mariana
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González-Benito, Óscar
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Miquel, María-José
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Psychology & marketing
Journal of retailing and consumer services
7
The international review of retail, distribution and consumer research
4
Journal of marketing
3
Marketing letters : a journal of research in marketing
3
ERIM report series research in management
2
Journal of retailing
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Tuck School of Business working paper / Tuck School of Business at Dartmouth
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A reader in marketing communications
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Business research quarterly : BRQ
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Economic issues, problems and perspectives
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European journal of marketing : EJM
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In times of crisis : perspectives and challenges of the 21st century
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Innovation: organization & management : IOM
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of retail & distribution management
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Journal of business economics and management
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Journal of marketing management : MM
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Journal of marketing research : JMR
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MSI reports : working paper series
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Report / Marketing Science Institute
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Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
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Schmalenbach business review : sbr
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Springer Proceedings in Business and Economics
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Springer eBook Collection
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The journal of brand management : an international journal
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Tuck School of Business Working Paper
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Retailers' price positioning and the motivational profiling of store-brand shoppers : the case of Spain
González-Benito, Óscar
;
Martos-Partal, Mercedes
; …
- In:
Psychology & marketing
31
(
2014
)
2
,
pp. 115-125
Persistent link: https://www.econbiz.de/10010253355
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