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person:"Martos-Partal, Mercedes"
~isPartOf:"Psychology & marketing"
~person:"Gedenk, Karen"
~person:"Kaswengi, Joseph"
~person:"Riekhof, Hans-Christian"
~person:"Sattler, Henrik"
~person:"Sethuraman, Raj"
~person:"Steenkamp, Jan-Benedict E. M."
~person:"Yagüe Guillén, María Jésus"
~subject:"Bilanzielle Bewertung"
~subject:"Einzelhandel"
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Bilanzielle Bewertung
Einzelhandel
Consumer motivation
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Handelsmarke
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Pricing strategy
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Retail trade
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Spain
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Martos-Partal, Mercedes
Gedenk, Karen
Kaswengi, Joseph
Riekhof, Hans-Christian
Sattler, Henrik
Sethuraman, Raj
Steenkamp, Jan-Benedict E. M.
Yagüe Guillén, María Jésus
Bigné Alcañiz, J. Enrique
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Caplliure, Eva-María
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Fustinoni-Venturini, Mariana
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González-Benito, Óscar
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Miquel, María-José
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Psychology & marketing
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
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Journal of retailing
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Journal of retailing and consumer services
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Marketing letters : a journal of research in marketing
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SpringerLink / Bücher
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The international review of retail, distribution and consumer research
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A reader in marketing communications
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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European journal of international management : EJIM
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International journal of retail & distribution management
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Review of marketing science
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Schmalenbach business review : sbr
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Retailers' price positioning and the motivational profiling of store-brand shoppers : the case of Spain
González-Benito, Óscar
;
Martos-Partal, Mercedes
; …
- In:
Psychology & marketing
31
(
2014
)
2
,
pp. 115-125
Persistent link: https://www.econbiz.de/10010253355
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