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person:"Martos-Partal, Mercedes"
~isPartOf:"Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag"
~person:"Kaswengi, Joseph"
~person:"Riekhof, Hans-Christian"
~person:"Sattler, Henrik"
~person:"Steenkamp, Jan-Benedict E. M."
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Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
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ERIM report series research in management
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Journal of marketing
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Journal of retailing
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Journal of retailing and consumer services
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Marketing letters : a journal of research in marketing
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Documento de trabajo / Fundación de las Cajas de Ahorros
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Economic issues, problems and perspectives
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Economies et sociétés ; 49,3
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In times of crisis : perspectives and challenges of the 21st century
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of retail & distribution management
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Journal of business economics : JBE
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Journal of business economics and management
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MSI reports : working paper series
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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OR-Spektrum : quantitative approaches in management
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Perspektiven der Kommunikationspolitik
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Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
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Springer Proceedings in Business and Economics
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Markentransfer: der Stand der Forschung
Sattler, Henrik
;
Völckner, Franziska
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 51-75)
.
2006
Persistent link: https://www.econbiz.de/10003415512
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