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person:"Martos-Partal, Mercedes"
~language:"eng"
~person:"Ailawadi, Kusum L."
~person:"Grandi, Sebastiano"
~person:"Kaswengi, Joseph"
~person:"Riekhof, Hans-Christian"
~person:"Rubio Benito, Natalia"
~person:"Sattler, Henrik"
~person:"Steenkamp, Jan-Benedict E. M."
~subject:"Bilanzielle Bewertung"
~subject:"Einzelhandel"
~subject:"Retail trade"
~type_genre:"Conference paper"
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Bilanzielle Bewertung
Einzelhandel
Retail trade
Consumer behaviour
4
Handelsmarke
4
Konsumentenverhalten
4
Store brand
4
Brand
3
Brand management
3
Markenartikel
3
Markenführung
3
Beziehungsmarketing
2
Food retailing
2
Lebensmitteleinzelhandel
2
Relationship marketing
2
Amazon
1
Brand image
1
Confidence
1
Crisis periods
1
Designation of origin
1
E-commerce
1
Electronic Commerce
1
Food trade
1
Großbritannien
1
Herkunftsbezeichnung
1
Hypermarkets
1
Leading national brand
1
Lebensmittelhandel
1
Loyalty to the retailer
1
Loyalty to the store brand
1
Markenimage
1
Marketing policy
1
Moderating effect
1
Online retailing
1
Online-Handel
1
Private label
1
Product categories
1
Ratings and reviews
1
Retailer loyalty
1
Socio-demographics
1
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Conference paper
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English
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Martos-Partal, Mercedes
Ailawadi, Kusum L.
Grandi, Sebastiano
Kaswengi, Joseph
Riekhof, Hans-Christian
Rubio Benito, Natalia
Sattler, Henrik
Steenkamp, Jan-Benedict E. M.
Choi, Seung-chan
3
Esteban-Millat, Irene
2
Gázquez-Abad, Juan Carlos
2
Martínez-López, Francisco J.
2
Villaseñor, Nieves
2
Yagüe Guillén, María Jésus
2
Brüggemann, Philipp
1
Cadeaux, Jack
1
Colamatteo, Annarita
1
De Canio, Francesca
1
D’Arco, Mario
1
Eisingerich, Andreas B
1
Fonferek, Katharina-Maria
1
Fornari, Daniele
1
Fornari, Edoardo
1
Foscht, Thomas
1
Ghezzi, Alessandro Iuffmann
1
Jiaranai Chaiyakarn Zheng
1
Karray, Salma
1
Marino, Vittoria
1
Martinelli, Elisa
1
Negri, Francesca
1
Pagnanelli, Maria Anna
1
Resciniti, Riccardo
1
Ruiz-Real, José Luis
1
Sansone, Marcello
1
Schramm-Klein, Hanna
1
Schultz, Carsten D.
1
Shannon, Randall
1
Shen, Yutian
1
Steinmann, Sascha
1
Steppuhn, Vanessa
1
Stoppacher, Lukas
1
Turut, Ozge
1
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
3
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1
Private label vs leading national brand in the online grocery retail setting
Fornari, Edoardo
;
Negri, Francesca
;
Ghezzi, Alessandro …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 74-81)
.
2022
Persistent link: https://www.econbiz.de/10013281250
Saved in:
2
Does the Commercial format influence the effect that store brands' equity has on loyalty to the retailer?
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 125-133)
.
2018
Persistent link: https://www.econbiz.de/10013277494
Saved in:
3
Creation of consumer loyalty and trust in the retailer through store brands : the moderating effect of choice of store brand name
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 358-368
Persistent link: https://www.econbiz.de/10011629450
Saved in:
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