//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Martos-Partal, Mercedes"
~language:"eng"
~person:"Fornari, Daniele"
~person:"Gedenk, Karen"
~person:"Kaswengi, Joseph"
~person:"Riekhof, Hans-Christian"
~person:"Sattler, Henrik"
~person:"Sethuraman, Raj"
~person:"Steenkamp, Jan-Benedict E. M."
~person:"Yagüe Guillén, María Jésus"
~subject:"Bilanzielle Bewertung"
~subject:"Einzelhandel"
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Own brand"
Narrow search
Delete all filters
| 13 applied filters
Year of publication
From:
To:
Subject
All
Bilanzielle Bewertung
Einzelhandel
Handelsmarke
4
Store brand
4
Consumer behaviour
3
Konsumentenverhalten
3
Brand image
2
Brand management
2
Food retailing
2
Lebensmitteleinzelhandel
2
Markenführung
2
Markenimage
2
Retail trade
2
Amazon
1
Beziehungsmarketing
1
Brand
1
Designation of origin
1
E-commerce
1
Electronic Commerce
1
Food trade
1
Großbritannien
1
Herkunftsbezeichnung
1
Hypermarkets
1
Leading national brand
1
Lebensmittelhandel
1
Markenartikel
1
Online retailing
1
Online-Handel
1
Private label
1
Ratings and reviews
1
Relationship marketing
1
Retailer loyalty
1
Store brands' equity
1
Supermarkets
1
United Kingdom
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Book section
Article in journal
18
Aufsatz in Zeitschrift
18
Conference paper
3
Konferenzbeitrag
3
Aufsatz im Buch
2
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
more ...
less ...
Language
All
English
Author
All
Martos-Partal, Mercedes
Fornari, Daniele
Gedenk, Karen
Kaswengi, Joseph
Riekhof, Hans-Christian
Sattler, Henrik
Sethuraman, Raj
Steenkamp, Jan-Benedict E. M.
Yagüe Guillén, María Jésus
Choi, Seung-chan
2
Martinelli, Elisa
2
Arce-Urriza, Marta
1
Baltas, George
1
Brüggemann, Philipp
1
Cadeaux, Jack
1
Canning, Catherine
1
Cebollada, Javier
1
Colamatteo, Annarita
1
De Canio, Francesca
1
Desiraju, Ramarao
1
D’Arco, Mario
1
Eisingerich, Andreas B
1
Erdem, Tülin
1
Esteban-Millat, Irene
1
Fonferek, Katharina-Maria
1
Fornari, Edoardo
1
Foscht, Thomas
1
Gangopadhyay, Soumik
1
Garg, Priyanka
1
Ghezzi, Alessandro Iuffmann
1
Grandi, Sebastiano
1
Gázquez-Abad, Juan Carlos
1
Jiaranai Chaiyakarn Zheng
1
Karray, Salma
1
Kotschedoff, Marco
1
Marino, Vittoria
1
Martínez-López, Francisco J.
1
Matsatsinis, Nikolaos
1
McBride, Louise
1
McColl, Julie
1
Morschett, Dirk
1
Negri, Francesca
1
Okan, Elif Yolbulan
1
Pagnanelli, Maria Anna
1
Resciniti, Riccardo
1
Rubio Benito, Natalia
1
Ruiz-Real, José Luis
1
Salman, Gulberk Gultekin
1
more ...
less ...
Published in...
All
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Private label vs leading national brand in the online grocery retail setting
Fornari, Edoardo
;
Negri, Francesca
;
Ghezzi, Alessandro …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 74-81)
.
2022
Persistent link: https://www.econbiz.de/10013281250
Saved in:
2
Does the Commercial format influence the effect that store brands' equity has on loyalty to the retailer?
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 125-133)
.
2018
Persistent link: https://www.econbiz.de/10013277494
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->