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person:"Martos-Partal, Mercedes"
~language:"eng"
~person:"Gedenk, Karen"
~person:"González-Benito, Óscar"
~person:"Grandi, Sebastiano"
~person:"Kaswengi, Joseph"
~person:"Riekhof, Hans-Christian"
~person:"Sattler, Henrik"
~person:"Steenkamp, Jan-Benedict E. M."
~source:"econis"
~subject:"Bilanzielle Bewertung"
~subject:"Einzelhandel"
~subject:"Markenimage"
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Bilanzielle Bewertung
Einzelhandel
Markenimage
Handelsmarke
36
Store brand
36
Consumer behaviour
22
Konsumentenverhalten
22
Brand
19
Markenartikel
19
Brand management
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Markenführung
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Retail trade
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Food retailing
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Lebensmitteleinzelhandel
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Marketingmanagement
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Discounter
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Martos-Partal, Mercedes
Gedenk, Karen
González-Benito, Óscar
Grandi, Sebastiano
Kaswengi, Joseph
Riekhof, Hans-Christian
Sattler, Henrik
Steenkamp, Jan-Benedict E. M.
Gázquez-Abad, Juan Carlos
13
Martínez-López, Francisco J.
11
Diallo, Mbaye Fall
8
Yagüe Guillén, María Jésus
8
Ailawadi, Kusum L.
7
Geyskens, Inge
7
Sethuraman, Raj
7
Gómez-Suárez, Mónica
6
Lévy Mangin, Jean-Pierre
6
Rubio Benito, Natalia
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Calvo-Porral, Cristina
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Cuneo, Andres
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Dekimpe, Marnik G.
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Martinelli, Elisa
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Sudhir, K.
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Zettelmeyer, Florian
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Abril Barrie, Carmen
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Beneke, Justin
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Choi, Seung-chan
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Esteban-Millat, Irene
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Inderst, Roman
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Keller, Kristopher Oliver
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Alan, Yasin
3
Anselmsson, Johan
3
Boyle, Peter J.
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Cliquet, Gérard
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Dawes, John
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Fornari, Daniele
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Fornari, Edoardo
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Fustinoni-Venturini, Mariana
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Gendel-Guterman, Hanna
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Harlam, Bari A.
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Johansson, Ulf
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Jones, Eugene
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Karray, Salma
3
Kelting, Katie
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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Journal of retailing and consumer services
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Marketing letters : a journal of research in marketing
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A reader in marketing communications
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
In times of crisis : perspectives and challenges of the 21st century
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Innovation: organization & management : IOM
1
International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of business economics and management
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Journal of retailing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Psychology & marketing
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Schmalenbach business review : sbr
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Springer Proceedings in Business and Economics
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Springer eBook Collection
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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Pursuing the value-conscious consumer: store brands versus national brand promotions
Ailawadi, Kusum L.
;
Neslin, Scott A.
;
Gedenk, Karen
- In:
A reader in marketing communications
,
(pp. 79-113)
.
2005
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