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person:"Martos-Partal, Mercedes"
~language:"eng"
~person:"Gedenk, Karen"
~person:"González-Benito, Óscar"
~person:"Grandi, Sebastiano"
~person:"Kaswengi, Joseph"
~person:"Riekhof, Hans-Christian"
~person:"Sattler, Henrik"
~person:"Steenkamp, Jan-Benedict E. M."
~subject:"Bilanzielle Bewertung"
~subject:"Einzelhandel"
~subject:"Markenimage"
~type_genre:"Arbeitspapier"
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Martos-Partal, Mercedes
Gedenk, Karen
González-Benito, Óscar
Grandi, Sebastiano
Kaswengi, Joseph
Riekhof, Hans-Christian
Sattler, Henrik
Steenkamp, Jan-Benedict E. M.
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Tuck School of Business working paper / Tuck School of Business at Dartmouth
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Understanding competition between retailers and manufacturers : an integrated analysis of store brand and national brand deal usage
Ailawadi, Kusum L.
(
contributor
);
Gedenk, Karen
(
contributor
)
-
2003
-
Rev.
Persistent link: https://www.econbiz.de/10003755018
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