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person:"Martos-Partal, Mercedes"
~language:"eng"
~person:"Gedenk, Karen"
~person:"Grandi, Sebastiano"
~person:"Kaswengi, Joseph"
~person:"Riekhof, Hans-Christian"
~person:"Sattler, Henrik"
~person:"Steenkamp, Jan-Benedict E. M."
~subject:"Bilanzielle Bewertung"
~subject:"Einzelhandel"
~subject:"Markenimage"
~type:"article"
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Bilanzielle Bewertung
Einzelhandel
Markenimage
Handelsmarke
27
Store brand
27
Consumer behaviour
18
Konsumentenverhalten
18
Brand management
14
Markenführung
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Lebensmitteleinzelhandel
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Martos-Partal, Mercedes
Gedenk, Karen
Grandi, Sebastiano
Kaswengi, Joseph
Riekhof, Hans-Christian
Sattler, Henrik
Steenkamp, Jan-Benedict E. M.
Geyskens, Inge
9
Diallo, Mbaye Fall
8
Yagüe Guillén, María Jésus
8
Dekimpe, Marnik G.
7
González-Benito, Óscar
6
Gázquez-Abad, Juan Carlos
6
Lévy Mangin, Jean-Pierre
6
Rubio Benito, Natalia
6
Calvo-Porral, Cristina
5
Martínez-López, Francisco J.
5
Abril Barrie, Carmen
4
Beneke, Justin
4
Choi, Seung-chan
4
Cuneo, Andres
4
Gómez-Suárez, Mónica
4
Martinelli, Elisa
4
Anselmsson, Johan
3
Boyle, Peter J.
3
Cliquet, Gérard
3
Dawes, John
3
Esteban-Millat, Irene
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Fornari, Daniele
3
Fornari, Edoardo
3
Fustinoni-Venturini, Mariana
3
Gendel-Guterman, Hanna
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Johansson, Ulf
3
Karray, Salma
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Keller, Kristopher Oliver
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Kumar, Sumit
3
Levy, Shalom
3
Oubiña, Javier
3
Sethuraman, Raj
3
Sudhir, K.
3
Tandon, Nidhi
3
Ter Braak, Anne
3
Verma, Jayender
3
Villaseñor, Nieves
3
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2
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Journal of retailing and consumer services
3
Marketing letters : a journal of research in marketing
2
A reader in marketing communications
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
In times of crisis : perspectives and challenges of the 21st century
1
Innovation: organization & management : IOM
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business economics and management
1
Journal of marketing
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Journal of retailing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Psychology & marketing
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Schmalenbach business review : sbr
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
17
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17
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1
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
2
What is holding private label back in the United States and in emerging markets?
Steenkamp, Jan-Benedict E. M.
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10014527075
Saved in:
3
Private label vs leading national brand in the online grocery retail setting
Fornari, Edoardo
;
Negri, Francesca
;
Ghezzi, Alessandro …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 74-81)
.
2022
Persistent link: https://www.econbiz.de/10013281250
Saved in:
4
Analyzing the effects of private-label supplier disclosure on retailer image
Pérez-Santamaría, Samanta
;
Martos-Partal, Mercedes
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648978
Saved in:
5
Understanding factors affecting store brand purchase in times of crisis
Kaswengi, Joseph
;
Diallo, Mbaye Fall
- In:
In times of crisis : perspectives and challenges of the …
,
(pp. 147-159)
.
2018
Persistent link: https://www.econbiz.de/10011941148
Saved in:
6
Leading national brands facing store brands competition : is price competitiveness the only thing that matters?
Fornari, Daniele
;
Fornari, Edoardo
;
Grandi, Sebastiano
; …
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 234-241
Persistent link: https://www.econbiz.de/10011473208
Saved in:
7
Motivational profiling of store brand shoppers : differences across quality tiers
Martos-Partal, Mercedes
;
González-Benito, Oscar
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 187-200
Persistent link: https://www.econbiz.de/10011339355
Saved in:
8
Brand equity and store brand tiers : an analysis on an experimental design
González-Benito, Óscar
;
Martos-Partal, Mercedes
; …
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
1
,
pp. 73-94
Persistent link: https://www.econbiz.de/10010529569
Saved in:
9
Does chain labeling make private labels more successful?
Schnittka, Oliver
;
Becker, Jan-Michael
;
Gedenk, Karen
; …
- In:
Schmalenbach business review : sbr
67
(
2015
)
1
,
pp. 92-113
Persistent link: https://www.econbiz.de/10010471720
Saved in:
10
Manufacturer and retailer strategies to impact store brand share : global integration, local adaptation, and worldwide learning
Steenkamp, Jan-Benedict E. M.
;
Geyskens, Inge
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 6-26
Persistent link: https://www.econbiz.de/10010337976
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