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person:"Martos-Partal, Mercedes"
~language:"eng"
~person:"Grandi, Sebastiano"
~person:"Harlam, Bari A."
~person:"Kaswengi, Joseph"
~person:"Riekhof, Hans-Christian"
~person:"Rubio Benito, Natalia"
~person:"Sattler, Henrik"
~person:"Steenkamp, Jan-Benedict E. M."
~subject:"Bilanzielle Bewertung"
~subject:"Einzelhandel"
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Search: subject_exact:"Own brand"
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Bilanzielle Bewertung
Einzelhandel
Handelsmarke
44
Store brand
44
Consumer behaviour
29
Konsumentenverhalten
29
Brand
22
Brand management
22
Markenartikel
22
Markenführung
22
Retail trade
22
Food retailing
8
Lebensmitteleinzelhandel
8
Spain
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Beziehungsmarketing
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Brand image
7
Markenimage
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Marketingmanagement
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Price competition
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United States
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Business cycle
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Discounter
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Food trade
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Martos-Partal, Mercedes
Grandi, Sebastiano
Harlam, Bari A.
Kaswengi, Joseph
Riekhof, Hans-Christian
Rubio Benito, Natalia
Sattler, Henrik
Steenkamp, Jan-Benedict E. M.
Gázquez-Abad, Juan Carlos
13
Martínez-López, Francisco J.
11
Ailawadi, Kusum L.
7
Geyskens, Inge
7
Diallo, Mbaye Fall
6
Lévy Mangin, Jean-Pierre
6
Calvo-Porral, Cristina
5
Dekimpe, Marnik G.
5
Gómez-Suárez, Mónica
5
Martinelli, Elisa
5
Sudhir, K.
5
Yagüe Guillén, María Jésus
5
Zettelmeyer, Florian
5
Beneke, Justin
4
Choi, Seung-chan
4
Esteban-Millat, Irene
4
Gedenk, Karen
4
González-Benito, Óscar
4
Keller, Kristopher Oliver
4
Sethuraman, Raj
4
Abril Barrie, Carmen
3
Alan, Yasin
3
Cliquet, Gérard
3
Cuneo, Andres
3
Fornari, Daniele
3
Fornari, Edoardo
3
Inderst, Roman
3
Karray, Salma
3
Kelting, Katie
3
Kuhlmann, Raphael
3
Ma, Meilin
3
Meza, Sergio
3
Milberg, Sandra J.
3
Oubiña, Javier
3
Siebert, Ralph
3
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Harvard Graduate School of Business Administration
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Journal of retailing and consumer services
5
Marketing letters : a journal of research in marketing
2
The international review of retail, distribution and consumer research
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Business research quarterly : BRQ
1
Journal of business economics and management
1
Journal of retailing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
Report / Marketing Science Institute
1
Schmalenbach business review : sbr
1
The journal of product & brand management
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ECONIS (ZBW)
22
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1
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22
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1
What is holding private label back in the United States and in emerging markets?
Steenkamp, Jan-Benedict E. M.
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10014527075
Saved in:
2
Private label vs leading national brand in the online grocery retail setting
Fornari, Edoardo
;
Negri, Francesca
;
Ghezzi, Alessandro …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 74-81)
.
2022
Persistent link: https://www.econbiz.de/10013281250
Saved in:
3
Analyzing the effects of private-label supplier disclosure on retailer image
Pérez-Santamaría, Samanta
;
Martos-Partal, Mercedes
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648978
Saved in:
4
Does the Commercial format influence the effect that store brands' equity has on loyalty to the retailer?
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 125-133)
.
2018
Persistent link: https://www.econbiz.de/10013277494
Saved in:
5
Creation of consumer loyalty and trust in the retailer through store brands : the moderating effect of choice of store brand name
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 358-368
Persistent link: https://www.econbiz.de/10011629450
Saved in:
6
Leading national brands facing store brands competition : is price competitiveness the only thing that matters?
Fornari, Daniele
;
Fornari, Edoardo
;
Grandi, Sebastiano
; …
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 234-241
Persistent link: https://www.econbiz.de/10011473208
Saved in:
7
Motivational profiling of store brand shoppers : differences across quality tiers
Martos-Partal, Mercedes
;
González-Benito, Oscar
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 187-200
Persistent link: https://www.econbiz.de/10011339355
Saved in:
8
Consumer identification with store brands : differences between consumers according to their brand loyalty
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Oubiña, Javier
- In:
Business research quarterly : BRQ
18
(
2015
)
2
,
pp. 111-126
Persistent link: https://www.econbiz.de/10010533280
Saved in:
9
Does chain labeling make private labels more successful?
Schnittka, Oliver
;
Becker, Jan-Michael
;
Gedenk, Karen
; …
- In:
Schmalenbach business review : sbr
67
(
2015
)
1
,
pp. 92-113
Persistent link: https://www.econbiz.de/10010471720
Saved in:
10
Understanding brand loyalty of the store brand's customer base
Rubio Benito, Natalia
;
Oubiña, Javier
;
Gómez-Suárez, …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 679-692
Persistent link: https://www.econbiz.de/10011416896
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