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person:"Martos-Partal, Mercedes"
~language:"eng"
~person:"Grandi, Sebastiano"
~person:"Kaswengi, Joseph"
~person:"Riekhof, Hans-Christian"
~person:"Sattler, Henrik"
~person:"Steenkamp, Jan-Benedict E. M."
~subject:"Bilanzielle Bewertung"
~subject:"Einzelhandel"
~subject:"Retail trade"
~type:"article"
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Bilanzielle Bewertung
Einzelhandel
Retail trade
Handelsmarke
26
Store brand
26
Consumer behaviour
17
Konsumentenverhalten
17
Brand management
13
Markenführung
13
Brand
12
Markenartikel
12
Food retailing
6
Lebensmitteleinzelhandel
6
Brand image
5
Markenimage
5
Spain
5
Spanien
5
Einzelhandelspreis
4
Marketing management
4
Marketingmanagement
4
Retail price
4
Food trade
3
Lebensmittelhandel
3
Market share
3
Marktanteil
3
Preismanagement
3
Preiswettbewerb
3
Price competition
3
Pricing strategy
3
Private label
3
Retail assortment
3
Sortiment
3
Assortment
2
Beziehungsmarketing
2
Brand loyalty
2
Deutschland
2
Discounter
2
Discounters
2
Germany
2
Großbritannien
2
International competition
2
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English
German
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Author
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Martos-Partal, Mercedes
Grandi, Sebastiano
Kaswengi, Joseph
Riekhof, Hans-Christian
Sattler, Henrik
Steenkamp, Jan-Benedict E. M.
Geyskens, Inge
9
Dekimpe, Marnik G.
7
Diallo, Mbaye Fall
6
Gázquez-Abad, Juan Carlos
6
Lévy Mangin, Jean-Pierre
6
Rubio Benito, Natalia
6
Calvo-Porral, Cristina
5
Martínez-López, Francisco J.
5
Yagüe Guillén, María Jésus
5
Beneke, Justin
4
Choi, Seung-chan
4
González-Benito, Óscar
4
Martinelli, Elisa
4
Abril Barrie, Carmen
3
Cliquet, Gérard
3
Esteban-Millat, Irene
3
Fornari, Daniele
3
Fornari, Edoardo
3
Gómez-Suárez, Mónica
3
Karray, Salma
3
Keller, Kristopher Oliver
3
Oubiña, Javier
3
Sethuraman, Raj
3
Sudhir, K.
3
Tandon, Nidhi
3
Ter Braak, Anne
3
Verma, Jayender
3
Villaseñor, Nieves
3
Alan, Yasin
2
Alić, Adi
2
Anselmsson, Johan
2
Arce-Urriza, Marta
2
Assarzadegan, Parisa
2
Bodur, H. Onur
2
Boyle, Peter J.
2
Bronnmann, Julia
2
Burt, Steven
2
Cadeaux, Jack
2
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Journal of retailing and consumer services
3
Marketing letters : a journal of research in marketing
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Journal of business economics and management
1
Journal of retailing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
Schmalenbach business review : sbr
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
12
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1
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10
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12
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date (oldest first)
1
What is holding private label back in the United States and in emerging markets?
Steenkamp, Jan-Benedict E. M.
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10014527075
Saved in:
2
Private label vs leading national brand in the online grocery retail setting
Fornari, Edoardo
;
Negri, Francesca
;
Ghezzi, Alessandro …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 74-81)
.
2022
Persistent link: https://www.econbiz.de/10013281250
Saved in:
3
Analyzing the effects of private-label supplier disclosure on retailer image
Pérez-Santamaría, Samanta
;
Martos-Partal, Mercedes
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648978
Saved in:
4
Leading national brands facing store brands competition : is price competitiveness the only thing that matters?
Fornari, Daniele
;
Fornari, Edoardo
;
Grandi, Sebastiano
; …
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 234-241
Persistent link: https://www.econbiz.de/10011473208
Saved in:
5
Motivational profiling of store brand shoppers : differences across quality tiers
Martos-Partal, Mercedes
;
González-Benito, Oscar
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 187-200
Persistent link: https://www.econbiz.de/10011339355
Saved in:
6
Does chain labeling make private labels more successful?
Schnittka, Oliver
;
Becker, Jan-Michael
;
Gedenk, Karen
; …
- In:
Schmalenbach business review : sbr
67
(
2015
)
1
,
pp. 92-113
Persistent link: https://www.econbiz.de/10010471720
Saved in:
7
Manufacturer and retailer strategies to impact store brand share : global integration, local adaptation, and worldwide learning
Steenkamp, Jan-Benedict E. M.
;
Geyskens, Inge
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 6-26
Persistent link: https://www.econbiz.de/10010337976
Saved in:
8
Retailers' price positioning and the motivational profiling of store-brand shoppers : the case of Spain
González-Benito, Óscar
;
Martos-Partal, Mercedes
; …
- In:
Psychology & marketing
31
(
2014
)
2
,
pp. 115-125
Persistent link: https://www.econbiz.de/10010253355
Saved in:
9
Price sensitivity versus perceived quality : moderating effects of retailer positioning on private label consumption
González-Benito, Óscar
;
Martos-Partal, Mercedes
- In:
Journal of business economics and management
15
(
2014
)
5
,
pp. 935-950
Persistent link: https://www.econbiz.de/10010484373
Saved in:
10
The influence of retailing-mix levers on private label market share : the case of the Italian FMCG market
Fornari, Edoardo
;
Fornari, Daniele
;
Grandi, Sebastiano
; …
- In:
Journal of retailing and consumer services
20
(
2013
)
6
,
pp. 617-624
Persistent link: https://www.econbiz.de/10010128291
Saved in:
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