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person:"Martos-Partal, Mercedes"
~person:"Beneke, Justin"
~person:"Kaswengi, Joseph"
~person:"Riekhof, Hans-Christian"
~person:"Sattler, Henrik"
~person:"Steenkamp, Jan-Benedict E. M."
~person:"Yagüe Guillén, María Jésus"
~subject:"Bilanzielle Bewertung"
~subject:"Einzelhandel"
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Bilanzielle Bewertung
Einzelhandel
Handelsmarke
62
Store brand
62
Consumer behaviour
30
Konsumentenverhalten
30
Retail trade
28
Brand
26
Markenartikel
26
Brand management
23
Markenführung
23
Brand image
15
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15
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10
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Einzelhandelspreis
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Food retailing
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Lebensmitteleinzelhandel
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Martos-Partal, Mercedes
Beneke, Justin
Kaswengi, Joseph
Riekhof, Hans-Christian
Sattler, Henrik
Steenkamp, Jan-Benedict E. M.
Yagüe Guillén, María Jésus
Gázquez-Abad, Juan Carlos
13
Martínez-López, Francisco J.
11
Geyskens, Inge
9
Ailawadi, Kusum L.
7
Dekimpe, Marnik G.
7
Diallo, Mbaye Fall
6
Lévy Mangin, Jean-Pierre
6
Rubio Benito, Natalia
6
Calvo-Porral, Cristina
5
Gómez-Suárez, Mónica
5
Martinelli, Elisa
5
Sudhir, K.
5
Zettelmeyer, Florian
5
Choi, Seung-chan
4
Esteban-Millat, Irene
4
Gedenk, Karen
4
González-Benito, Óscar
4
Keller, Kristopher Oliver
4
Sethuraman, Raj
4
Abril Barrie, Carmen
3
Alan, Yasin
3
Cliquet, Gérard
3
Cuneo, Andres
3
Fornari, Daniele
3
Fornari, Edoardo
3
Gathen, Andreas von der
3
González-Benito, Oscar
3
Grandi, Sebastiano
3
Harlam, Bari A.
3
Inderst, Roman
3
Karray, Salma
3
Kelting, Katie
3
Kuhlmann, Raphael
3
Ma, Meilin
3
Meza, Sergio
3
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4
Journal of retailing and consumer services
3
International journal of retail & distribution management
2
Marketing letters : a journal of research in marketing
2
The international review of retail, distribution and consumer research
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Documento de trabajo / Fundación de las Cajas de Ahorros
1
European journal of international management : EJIM
1
Journal of business economics : JBE
1
Journal of business economics and management
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Journal of retailing
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ECONIS (ZBW)
33
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1
What is holding private label back in the United States and in emerging markets?
Steenkamp, Jan-Benedict E. M.
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10014527075
Saved in:
2
Analyzing the effects of private-label supplier disclosure on retailer image
Pérez-Santamaría, Samanta
;
Martos-Partal, Mercedes
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648978
Saved in:
3
How individual value structures shape smart shopping experience and brand choices : an international perspective
Gómez-Suárez, Mónica
;
Quiñones, Myriam
;
Yagüe …
- In:
European journal of international management : EJIM
13
(
2019
)
4
,
pp. 515-532
Persistent link: https://www.econbiz.de/10012065239
Saved in:
4
Does the Commercial format influence the effect that store brands' equity has on loyalty to the retailer?
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 125-133)
.
2018
Persistent link: https://www.econbiz.de/10013277494
Saved in:
5
Creation of consumer loyalty and trust in the retailer through store brands : the moderating effect of choice of store brand name
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 358-368
Persistent link: https://www.econbiz.de/10011629450
Saved in:
6
The arduous journey of private labels : insights from the South African market and further afield
Beneke, Justin
- In:
Journal of food products marketing
23
(
2017
)
6
,
pp. 668-682
Persistent link: https://www.econbiz.de/10011799742
Saved in:
7
Store brand evaluative process in an international context
Gómez-Suárez, Mónica
;
Quinones, Myriam
;
Yagüe …
- In:
International journal of retail & distribution management
44
(
2016
)
7
,
pp. 754-771
Persistent link: https://www.econbiz.de/10011595594
Saved in:
8
Papel del posicionamiento del distribuidor en la relación entre la marca de distribuidor y lealtad al establecimiento comercial
González-Benito, Oscar
;
Martos-Partal, Mercedes
-
2010
Persistent link: https://www.econbiz.de/10010422529
Saved in:
9
Propensity to buy private label merchandise : the contributory effects of store image, price, risk, quality and value in the cognitive stream
Beneke, Justin
;
Brito, Alex
;
Garvey, Kerry-Anne
- In:
International journal of retail & distribution management
43
(
2015
)
1
,
pp. 43-62
Persistent link: https://www.econbiz.de/10010510588
Saved in:
10
Motivational profiling of store brand shoppers : differences across quality tiers
Martos-Partal, Mercedes
;
González-Benito, Oscar
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 187-200
Persistent link: https://www.econbiz.de/10011339355
Saved in:
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