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person:"Martos-Partal, Mercedes"
~person:"Colamatteo, Annarita"
~person:"Gedenk, Karen"
~person:"Kaswengi, Joseph"
~person:"Riekhof, Hans-Christian"
~person:"Sattler, Henrik"
~person:"Sethuraman, Raj"
~person:"Steenkamp, Jan-Benedict E. M."
~person:"Yagüe Guillén, María Jésus"
~subject:"Bilanzielle Bewertung"
~subject:"Einzelhandel"
~type_genre:"Book section"
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Bilanzielle Bewertung
Einzelhandel
Handelsmarke
7
Store brand
7
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3
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3
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3
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Martos-Partal, Mercedes
Colamatteo, Annarita
Gedenk, Karen
Kaswengi, Joseph
Riekhof, Hans-Christian
Sattler, Henrik
Sethuraman, Raj
Steenkamp, Jan-Benedict E. M.
Yagüe Guillén, María Jésus
Choi, Seung-chan
2
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1
Garg, Priyanka
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Ghezzi, Alessandro Iuffmann
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Grandi, Sebastiano
1
Gázquez-Abad, Juan Carlos
1
Jiaranai Chaiyakarn Zheng
1
Karray, Salma
1
Kotschedoff, Marco
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1
Negri, Francesca
1
Okan, Elif Yolbulan
1
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1
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
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ECONIS (ZBW)
2
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Does the Commercial format influence the effect that store brands' equity has on loyalty to the retailer?
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 125-133)
.
2018
Persistent link: https://www.econbiz.de/10013277494
Saved in:
2
A bibliometric analysis of the private label literature
Sansone, Marcello
;
Colamatteo, Annarita
;
Pagnanelli, …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 169-176)
.
2018
Persistent link: https://www.econbiz.de/10013277509
Saved in:
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