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person:"Martos-Partal, Mercedes"
~person:"Colamatteo, Annarita"
~person:"Kaswengi, Joseph"
~person:"Kotschedoff, Marco"
~person:"Riekhof, Hans-Christian"
~person:"Sattler, Henrik"
~person:"Steenkamp, Jan-Benedict E. M."
~person:"Yagüe Guillén, María Jésus"
~subject:"Bilanzielle Bewertung"
~subject:"Einzelhandel"
~subject:"Success factor"
~type_genre:"Aufsatz im Buch"
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Bilanzielle Bewertung
Einzelhandel
Success factor
Handelsmarke
7
Store brand
7
Brand
4
Markenartikel
4
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3
Brand management
3
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3
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Martos-Partal, Mercedes
Colamatteo, Annarita
Kaswengi, Joseph
Kotschedoff, Marco
Riekhof, Hans-Christian
Sattler, Henrik
Steenkamp, Jan-Benedict E. M.
Yagüe Guillén, María Jésus
Choi, Seung-chan
2
Martinelli, Elisa
2
Völckner, Franziska
2
Arce-Urriza, Marta
1
Baltas, George
1
Becker, Jan-Michael
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1
De Canio, Francesca
1
Desiraju, Ramarao
1
D’Arco, Mario
1
Eisingerich, Andreas B
1
Erdem, Tülin
1
Esteban-Millat, Irene
1
Fonferek, Katharina-Maria
1
Fornari, Daniele
1
Fornari, Edoardo
1
Foscht, Thomas
1
Gangopadhyay, Soumik
1
Garg, Priyanka
1
Ghezzi, Alessandro Iuffmann
1
Grandi, Sebastiano
1
Gázquez-Abad, Juan Carlos
1
Jiaranai Chaiyakarn Zheng
1
Karray, Salma
1
Marino, Vittoria
1
Martínez-López, Francisco J.
1
Matsatsinis, Nikolaos
1
Maul, Karl-Heinz
1
McBride, Louise
1
McColl, Julie
1
Morschett, Dirk
1
Möhlenbruch, Dirk
1
Negri, Francesca
1
Okan, Elif Yolbulan
1
Pagnanelli, Maria Anna
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
Essays in empirical industrial organization: applications of structural models in the retailing industry
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
1
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ECONIS (ZBW)
4
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1
An empirical investigation of store brands and their role to mitigate brand manufacturer price increases
Kotschedoff, Marco
- In:
Essays in empirical industrial organization: …
,
(pp. 69-107)
.
2019
Persistent link: https://www.econbiz.de/10012056012
Saved in:
2
Does the Commercial format influence the effect that store brands' equity has on loyalty to the retailer?
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 125-133)
.
2018
Persistent link: https://www.econbiz.de/10013277494
Saved in:
3
A bibliometric analysis of the private label literature
Sansone, Marcello
;
Colamatteo, Annarita
;
Pagnanelli, …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 169-176)
.
2018
Persistent link: https://www.econbiz.de/10013277509
Saved in:
4
Markentransfer: der Stand der Forschung
Sattler, Henrik
;
Völckner, Franziska
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 51-75)
.
2006
Persistent link: https://www.econbiz.de/10003415512
Saved in:
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