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person:"Martos-Partal, Mercedes"
~person:"Desiraju, Ramarao"
~person:"Gedenk, Karen"
~person:"Jiaranai Chaiyakarn Zheng"
~person:"Kaswengi, Joseph"
~person:"Riekhof, Hans-Christian"
~person:"Sattler, Henrik"
~person:"Sethuraman, Raj"
~person:"Steenkamp, Jan-Benedict E. M."
~person:"Yagüe Guillén, María Jésus"
~subject:"Bilanzielle Bewertung"
~subject:"Einzelhandel"
~type_genre:"Book section"
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Martos-Partal, Mercedes
Desiraju, Ramarao
Gedenk, Karen
Jiaranai Chaiyakarn Zheng
Kaswengi, Joseph
Riekhof, Hans-Christian
Sattler, Henrik
Sethuraman, Raj
Steenkamp, Jan-Benedict E. M.
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
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ECONIS (ZBW)
3
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1
Usage of private label brands among street vendors in Thailand
Jiaranai Chaiyakarn Zheng
;
Shannon, Randall
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 23-26)
.
2018
Persistent link: https://www.econbiz.de/10013276245
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2
Does the Commercial format influence the effect that store brands' equity has on loyalty to the retailer?
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 125-133)
.
2018
Persistent link: https://www.econbiz.de/10013277494
Saved in:
3
Channel coordination in the presence of two sided asymmetric information
Desiraju, Ramarao
- In:
Dynamic competitive analysis in marketing : proceedings …
,
(pp. 138-157)
.
1996
Persistent link: https://www.econbiz.de/10001319631
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