//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Martos-Partal, Mercedes"
~person:"Diallo, Mbaye Fall"
~person:"Kaswengi, Joseph"
~person:"Riekhof, Hans-Christian"
~person:"Sattler, Henrik"
~person:"Steenkamp, Jan-Benedict E. M."
~person:"Yagüe Guillén, María Jésus"
~subject:"Bilanzielle Bewertung"
~subject:"Einzelhandel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Own brand"
Narrow search
Delete all filters
| 9 applied filters
Year of publication
From:
To:
Subject
All
Bilanzielle Bewertung
Einzelhandel
Handelsmarke
64
Store brand
64
Consumer behaviour
33
Konsumentenverhalten
33
Retail trade
30
Brand
27
Markenartikel
27
Brand management
25
Markenführung
25
Brand image
18
Markenimage
18
Deutschland
15
Germany
15
Beziehungsmarketing
10
Relationship marketing
10
Erfolgsfaktor
9
Marketing management
9
Marketingmanagement
9
Spain
9
Spanien
9
Success factor
9
Competitive strategy
8
Strategisches Management
8
Theorie
8
Theory
8
Wettbewerbsstrategie
8
Großbritannien
6
Handelsmanagement
6
Handelsmarketing
6
Retail management
6
Retail marketing
6
United Kingdom
6
Accounting valuation
5
Brasilien
4
Brazil
4
Food retailing
4
Lebensmitteleinzelhandel
4
Markenwert
4
more ...
less ...
Online availability
All
Undetermined
17
Free
3
Type of publication
All
Article
21
Book / Working Paper
14
Type of publication (narrower categories)
All
Article in journal
20
Aufsatz in Zeitschrift
20
Aufsatzsammlung
8
Arbeitspapier
5
Graue Literatur
5
Non-commercial literature
5
Working Paper
5
Case study
4
Collection of articles of several authors
4
Fallstudie
4
Sammelwerk
4
Conference paper
2
Konferenzbeitrag
2
Aufsatz im Buch
1
Book section
1
Handbook
1
Handbuch
1
more ...
less ...
Language
All
English
21
German
13
Spanish
1
Author
All
Martos-Partal, Mercedes
Diallo, Mbaye Fall
Kaswengi, Joseph
Riekhof, Hans-Christian
Sattler, Henrik
Steenkamp, Jan-Benedict E. M.
Yagüe Guillén, María Jésus
Gázquez-Abad, Juan Carlos
13
Martínez-López, Francisco J.
11
Geyskens, Inge
9
Ailawadi, Kusum L.
7
Dekimpe, Marnik G.
7
Lévy Mangin, Jean-Pierre
6
Rubio Benito, Natalia
6
Calvo-Porral, Cristina
5
Gómez-Suárez, Mónica
5
Martinelli, Elisa
5
Sudhir, K.
5
Zettelmeyer, Florian
5
Beneke, Justin
4
Choi, Seung-chan
4
Esteban-Millat, Irene
4
Gedenk, Karen
4
González-Benito, Óscar
4
Keller, Kristopher Oliver
4
Sethuraman, Raj
4
Abril Barrie, Carmen
3
Alan, Yasin
3
Cliquet, Gérard
3
Cuneo, Andres
3
Fornari, Daniele
3
Fornari, Edoardo
3
Gathen, Andreas von der
3
González-Benito, Oscar
3
Grandi, Sebastiano
3
Harlam, Bari A.
3
Inderst, Roman
3
Karray, Salma
3
Kelting, Katie
3
Kuhlmann, Raphael
3
Ma, Meilin
3
Meza, Sergio
3
more ...
less ...
Institution
All
Harvard Graduate School of Business Administration
1
Published in...
All
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
4
International journal of retail & distribution management
3
Journal of retailing and consumer services
3
Marketing letters : a journal of research in marketing
2
The international review of retail, distribution and consumer research
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Documento de trabajo / Fundación de las Cajas de Ahorros
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of international management : EJIM
1
International marketing review
1
Journal of business economics : JBE
1
Journal of business economics and management
1
Journal of business research : JBR
1
Journal of retailing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
Schmalenbach business review : sbr
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
more ...
less ...
Source
All
ECONIS (ZBW)
35
Showing
1
-
10
of
35
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
What is holding private label back in the United States and in emerging markets?
Steenkamp, Jan-Benedict E. M.
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10014527075
Saved in:
2
Analyzing the effects of private-label supplier disclosure on retailer image
Pérez-Santamaría, Samanta
;
Martos-Partal, Mercedes
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648978
Saved in:
3
How individual value structures shape smart shopping experience and brand choices : an international perspective
Gómez-Suárez, Mónica
;
Quiñones, Myriam
;
Yagüe …
- In:
European journal of international management : EJIM
13
(
2019
)
4
,
pp. 515-532
Persistent link: https://www.econbiz.de/10012065239
Saved in:
4
How store service quality affects attitude toward store brands in emerging countries : effects of brand cues and the cultural context
Diallo, Mbaye Fall
;
Seck, Anne Marianne
- In:
Journal of business research : JBR
86
(
2018
),
pp. 311-320
Persistent link: https://www.econbiz.de/10011855345
Saved in:
5
Does the Commercial format influence the effect that store brands' equity has on loyalty to the retailer?
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 125-133)
.
2018
Persistent link: https://www.econbiz.de/10013277494
Saved in:
6
Creation of consumer loyalty and trust in the retailer through store brands : the moderating effect of choice of store brand name
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 358-368
Persistent link: https://www.econbiz.de/10011629450
Saved in:
7
How previous positive experiences with store brands affect purchase intention in emerging countries : a comparison between Brazil and Colombia
Diallo, Mbaye Fall
;
Ribamar Siqueira, Jose <Jr.>
- In:
International marketing review
34
(
2017
)
4
,
pp. 536-558
Persistent link: https://www.econbiz.de/10011760569
Saved in:
8
The influence of image and consumer factors on store brand choice in the Brazilian market : evidence from two retail chains
Diallo, Mbaye Fall
;
Burt, Steven
;
Sparks, Leigh
- In:
European business review : EBR ; the official journal …
27
(
2015
)
5
,
pp. 495-512
Persistent link: https://www.econbiz.de/10011443130
Saved in:
9
Store image perceptions and customer knowledge cues in emerging markets : a cross-country investigation in Brazil and Vietnam
Diallo, Mbaye Fall
;
Cliquet, Gérard
- In:
International journal of retail & distribution management
44
(
2016
)
12
,
pp. 1182-1205
Persistent link: https://www.econbiz.de/10011643922
Saved in:
10
Store brand evaluative process in an international context
Gómez-Suárez, Mónica
;
Quinones, Myriam
;
Yagüe …
- In:
International journal of retail & distribution management
44
(
2016
)
7
,
pp. 754-771
Persistent link: https://www.econbiz.de/10011595594
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->