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person:"Martos-Partal, Mercedes"
~person:"Gedenk, Karen"
~person:"Kaswengi, Joseph"
~person:"Riekhof, Hans-Christian"
~person:"Roeb, Thomas"
~person:"Sattler, Henrik"
~person:"Sethuraman, Raj"
~person:"Steenkamp, Jan-Benedict E. M."
~person:"Yagüe Guillén, María Jésus"
~subject:"Bilanzielle Bewertung"
~subject:"Einzelhandel"
~type_genre:"Book section"
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Bilanzielle Bewertung
Einzelhandel
Handelsmarke
7
Store brand
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3
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2
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Martos-Partal, Mercedes
Gedenk, Karen
Kaswengi, Joseph
Riekhof, Hans-Christian
Roeb, Thomas
Sattler, Henrik
Sethuraman, Raj
Steenkamp, Jan-Benedict E. M.
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
1
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ECONIS (ZBW)
2
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Does the Commercial format influence the effect that store brands' equity has on loyalty to the retailer?
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 125-133)
.
2018
Persistent link: https://www.econbiz.de/10013277494
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2
Von der Handelsmarke zur Händlermarke zur Händlermarke : die Retailerbrands als Markenstrategie für den Einzelhandel
Roeb, Thomas
- In:
Handelsmarken : Zukunftsperspektiven der …
,
(pp. 291-312)
.
2001
Persistent link: https://www.econbiz.de/10001580464
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