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person:"Martos-Partal, Mercedes"
~person:"Geyskens, Inge"
~person:"Kaswengi, Joseph"
~person:"Riekhof, Hans-Christian"
~person:"Sattler, Henrik"
~person:"Steenkamp, Jan-Benedict E. M."
~subject:"Bilanzielle Bewertung"
~subject:"Einzelhandel"
~subject:"Marketingmanagement"
~subject:"Wettbewerbsstrategie"
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Bilanzielle Bewertung
Einzelhandel
Marketingmanagement
Wettbewerbsstrategie
Handelsmarke
56
Store brand
56
Retail trade
27
Brand
24
Consumer behaviour
24
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24
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24
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19
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19
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Martos-Partal, Mercedes
Geyskens, Inge
Kaswengi, Joseph
Riekhof, Hans-Christian
Sattler, Henrik
Steenkamp, Jan-Benedict E. M.
Gázquez-Abad, Juan Carlos
13
Martínez-López, Francisco J.
11
Dekimpe, Marnik G.
10
Ailawadi, Kusum L.
7
Diallo, Mbaye Fall
7
Lévy Mangin, Jean-Pierre
6
Rubio Benito, Natalia
6
Yagüe Guillén, María Jésus
6
Calvo-Porral, Cristina
5
Cuneo, Andres
5
Gómez-Suárez, Mónica
5
Martinelli, Elisa
5
Sethuraman, Raj
5
Sudhir, K.
5
Zettelmeyer, Florian
5
Abril Barrie, Carmen
4
Beneke, Justin
4
Choi, Seung-chan
4
Deleersnyder, Barbara
4
Esteban-Millat, Irene
4
Gedenk, Karen
4
González-Benito, Óscar
4
Keller, Kristopher Oliver
4
Milberg, Sandra J.
4
Ter Braak, Anne
4
Alan, Yasin
3
Bruhn, Manfred
3
Cliquet, Gérard
3
Fornari, Daniele
3
Fornari, Edoardo
3
Gathen, Andreas von der
3
Gendel-Guterman, Hanna
3
Gielens, Katrijn
3
González-Benito, Oscar
3
Grandi, Sebastiano
3
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4
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4
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2
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2
Marketing letters : a journal of research in marketing
2
Business horizons
1
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1
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1
Economies et sociétés ; 49,3
1
Innovation: organization & management : IOM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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1
Journal of business economics and management
1
Journal of marketing research
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Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
38
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38
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1
Do consumers benefit from national-brand listings by hard discounters?
Geyskens, Inge
;
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 97-118
Persistent link: https://www.econbiz.de/10015047056
Saved in:
2
Mind the gap : national brands' sensitivity to price and line-length differentials at hard discounters versus conventional retailers
Dekimpe, Marnik G.
;
Geyskens, Inge
- In:
Journal of retailing
100
(
2024
)
2
,
pp. 199-216
Persistent link: https://www.econbiz.de/10015065154
Saved in:
3
What is holding private label back in the United States and in emerging markets?
Steenkamp, Jan-Benedict E. M.
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10014527075
Saved in:
4
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
5
Analyzing the effects of private-label supplier disclosure on retailer image
Pérez-Santamaría, Samanta
;
Martos-Partal, Mercedes
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648978
Saved in:
6
Opening the umbrella: the effects of rebranding multiple category-specific private-label brands to one umbrella brand
Keller, Kristopher Oliver
;
Geyskens, Inge
;
Dekimpe, …
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 677-694
Persistent link: https://www.econbiz.de/10012271783
Saved in:
7
In times of crisis : perspectives and challenges of the 21st century
Diallo, Mbaye Fall
(
ed.
);
Kaswengi, Joseph
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011918728
Saved in:
8
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
9
Papel del posicionamiento del distribuidor en la relación entre la marca de distribuidor y lealtad al establecimiento comercial
González-Benito, Oscar
;
Martos-Partal, Mercedes
-
2010
Persistent link: https://www.econbiz.de/10010422529
Saved in:
10
Motivational profiling of store brand shoppers : differences across quality tiers
Martos-Partal, Mercedes
;
González-Benito, Oscar
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 187-200
Persistent link: https://www.econbiz.de/10011339355
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