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person:"Martos-Partal, Mercedes"
~person:"Kaswengi, Joseph"
~person:"Kotschedoff, Marco"
~person:"Riekhof, Hans-Christian"
~person:"Sattler, Henrik"
~person:"Steenkamp, Jan-Benedict E. M."
~person:"Yagüe Guillén, María Jésus"
~subject:"Bilanzielle Bewertung"
~subject:"Einzelhandel"
~subject:"Success factor"
~type_genre:"Aufsatz im Buch"
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Bilanzielle Bewertung
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Store brand
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Martos-Partal, Mercedes
Kaswengi, Joseph
Kotschedoff, Marco
Riekhof, Hans-Christian
Sattler, Henrik
Steenkamp, Jan-Benedict E. M.
Yagüe Guillén, María Jésus
Choi, Seung-chan
2
Martinelli, Elisa
2
Völckner, Franziska
2
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1
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Fonferek, Katharina-Maria
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Fornari, Daniele
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Fornari, Edoardo
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Foscht, Thomas
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Gangopadhyay, Soumik
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Garg, Priyanka
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Ghezzi, Alessandro Iuffmann
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Grandi, Sebastiano
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Jiaranai Chaiyakarn Zheng
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Karray, Salma
1
Marino, Vittoria
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Martínez-López, Francisco J.
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Matsatsinis, Nikolaos
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Maul, Karl-Heinz
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Essays in empirical industrial organization: applications of structural models in the retailing industry
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
1
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ECONIS (ZBW)
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1
An empirical investigation of store brands and their role to mitigate brand manufacturer price increases
Kotschedoff, Marco
- In:
Essays in empirical industrial organization: …
,
(pp. 69-107)
.
2019
Persistent link: https://www.econbiz.de/10012056012
Saved in:
2
Does the Commercial format influence the effect that store brands' equity has on loyalty to the retailer?
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 125-133)
.
2018
Persistent link: https://www.econbiz.de/10013277494
Saved in:
3
Markentransfer: der Stand der Forschung
Sattler, Henrik
;
Völckner, Franziska
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 51-75)
.
2006
Persistent link: https://www.econbiz.de/10003415512
Saved in:
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