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person:"Martos-Partal, Mercedes"
~person:"Kaswengi, Joseph"
~person:"Riekhof, Hans-Christian"
~person:"Sattler, Henrik"
~person:"Steenkamp, Jan-Benedict E. M."
~person:"Yagüe Guillén, María Jésus"
~subject:"Bilanzielle Bewertung"
~subject:"Einzelhandel"
~type_genre:"Conference paper"
~type_genre:"Handbook"
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Bilanzielle Bewertung
Einzelhandel
Consumer behaviour
4
Handelsmarke
4
Konsumentenverhalten
4
Store brand
4
Beziehungsmarketing
3
Relationship marketing
3
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3
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Markenimage
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Retail marketing
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Martos-Partal, Mercedes
Kaswengi, Joseph
Riekhof, Hans-Christian
Sattler, Henrik
Steenkamp, Jan-Benedict E. M.
Yagüe Guillén, María Jésus
Choi, Seung-chan
3
Esteban-Millat, Irene
2
Gázquez-Abad, Juan Carlos
2
Martínez-López, Francisco J.
2
Rubio Benito, Natalia
2
Villaseñor, Nieves
2
Brüggemann, Philipp
1
Cadeaux, Jack
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De Canio, Francesca
1
D’Arco, Mario
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Grandi, Sebastiano
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Jiaranai Chaiyakarn Zheng
1
Karray, Salma
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Marino, Vittoria
1
Martinelli, Elisa
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Negri, Francesca
1
Pagnanelli, Maria Anna
1
Resciniti, Riccardo
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Ruiz-Real, José Luis
1
Sansone, Marcello
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Schramm-Klein, Hanna
1
Schultz, Carsten D.
1
Shannon, Randall
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Shen, Yutian
1
Steinmann, Sascha
1
Steppuhn, Vanessa
1
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Journal of retailing and consumer services
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ECONIS (ZBW)
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Does the Commercial format influence the effect that store brands' equity has on loyalty to the retailer?
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 125-133)
.
2018
Persistent link: https://www.econbiz.de/10013277494
Saved in:
2
Creation of consumer loyalty and trust in the retailer through store brands : the moderating effect of choice of store brand name
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 358-368
Persistent link: https://www.econbiz.de/10011629450
Saved in:
3
Retail Business in Deutschland : Perspektiven, Strategien, Erfolgsmuster ; mit Berichten und Fallstudien von Aldi, Conley's, DocMorris, Lush, Metro und Zara
Riekhof, Hans-Christian
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001851238
Saved in:
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