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person:"Martos-Partal, Mercedes"
~person:"Riekhof, Hans-Christian"
~person:"Sattler, Henrik"
~person:"Steenkamp, Jan-Benedict E. M."
~person:"Yagüe Guillén, María Jésus"
~subject:"Bilanzielle Bewertung"
~subject:"Brand"
~subject:"Einzelhandel"
~subject:"Germany"
~subject:"Success factor"
~type_genre:"Aufsatz im Buch"
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Bilanzielle Bewertung
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Martos-Partal, Mercedes
Riekhof, Hans-Christian
Sattler, Henrik
Steenkamp, Jan-Benedict E. M.
Yagüe Guillén, María Jésus
Olbrich, Rainer
7
Ahlert, Dieter
6
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2
Berndt, Ralph
2
Braun, Daniela
2
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2
Choi, Seung-chan
2
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2
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2
Grandi, Sebastiano
2
Kenning, Peter
2
Martinelli, Elisa
2
Schröder, Hendrik
2
Völckner, Franziska
2
Arce-Urriza, Marta
1
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1
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1
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1
Belaid, Samy
1
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1
Blut, Markus
1
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1
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1
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Cebollada, Javier
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Colamatteo, Annarita
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1
Desiraju, Ramarao
1
Dutta, Shantanu
1
D’Arco, Mario
1
Eisenmann, Holger
1
Eisingerich, Andreas B
1
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1
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Perspektiven der Kommunikationspolitik
1
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
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ECONIS (ZBW)
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Does the Commercial format influence the effect that store brands' equity has on loyalty to the retailer?
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 125-133)
.
2018
Persistent link: https://www.econbiz.de/10013277494
Saved in:
2
Markentransfer: der Stand der Forschung
Sattler, Henrik
;
Völckner, Franziska
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 51-75)
.
2006
Persistent link: https://www.econbiz.de/10003415512
Saved in:
3
Markenbewertung: State-of-the-Art
Sattler, Henrik
- In:
Perspektiven der Kommunikationspolitik
,
(pp. 33-57)
.
2005
Persistent link: https://www.econbiz.de/10003088020
Saved in:
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