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person:"Mazumdar, Tridib"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Engelstätter, Benjamin"
~person:"Prieto-Rodriguez, Juan"
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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The differential effects of online word-of-mouth and critics' reviews on pre-release movie evaluation
Chakravarty, Anindita
;
Liu, Yong
;
Mazumdar, Tridib
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
3
,
pp. 185-197
Persistent link: https://www.econbiz.de/10008650993
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