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person:"Mazumdar, Tridib"
~person:"Engelstätter, Benjamin"
~person:"Prieto-Rodriguez, Juan"
~subject:"Social web"
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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MSI reports : working paper series
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ECONIS (ZBW)
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The differential effects of online word-of-mouth and critics' reviews on pre-release movie evaluation
Chakravarty, Anindita
;
Liu, Yong
;
Mazumdar, Tridib
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
3
,
pp. 185-197
Persistent link: https://www.econbiz.de/10008650993
Saved in:
2
Online user comments versus professional reviews : differential influences on pre-release movie evaluation
Chakravarty, Anindita
;
Liu, Yong
;
Mazumdar, Tridib
- In:
MSI reports : working paper series
(
2008
)
1
,
pp. 115-137
Persistent link: https://www.econbiz.de/10003727341
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