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person:"Meffert, Heribert"
~person:"Becker, Annika"
~source:"econis"
~subject:"Brand management"
~subject:"Reputation"
~type:"article"
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Dienstleistungsmarken : Forum Dienstleistungsmanagement
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Management decision
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ECONIS (ZBW)
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Do reputational signals matter for nonprofit organizations? : an experimental study
Shahid, Subhan
;
Becker, Annika
;
Kundi, Yasir Mansoor
- In:
Management decision
60
(
2022
)
6
,
pp. 1645-1661
Persistent link: https://www.econbiz.de/10013350107
Saved in:
2
Toward the importance of nonprofit brand equity : results from a study of German nonprofit organizations
Boenigk, Silke
;
Becker, Annika
- In:
Nonprofit management & leadership
27
(
2016
)
2
,
pp. 181-198
Persistent link: https://www.econbiz.de/10011637040
Saved in:
3
Markenführung von Stiftungen
Meffert, Heribert
;
Dettmers, Sebastian
- In:
Dienstleistungsmarken : Forum Dienstleistungsmanagement
,
(pp. 447-468)
.
2008
Persistent link: https://www.econbiz.de/10003677509
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