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person:"Meffert, Heribert"
~person:"Bennett, Roger"
~person:"Christa, Harald"
~source:"econis"
~subject:"Markenführung"
~subject:"Öffentlichkeitsarbeit"
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Meffert, Heribert
Bennett, Roger
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Dienstleistungsmarken : Forum Dienstleistungsmanagement
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Journal of marketing for higher education
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ECONIS (ZBW)
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Instrumente im Dienstleistungsmarketing sozialer und öffentlicher Unternehmen
Christa, Harald
;
Schellberg, Klaus
-
2010
-
2. Aufl., Red.-Schluss: Okt. 2010
Persistent link: https://www.econbiz.de/10008823859
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Prospective students' perceptions of university brands : an empirical study
Bennett, Roger
;
Ali-Choudhury, Rehnuma
- In:
Journal of marketing for higher education
19
(
2009
)
1
,
pp. 85-107
Persistent link: https://www.econbiz.de/10003865253
Saved in:
3
Markenführung von Stiftungen
Meffert, Heribert
;
Dettmers, Sebastian
- In:
Dienstleistungsmarken : Forum Dienstleistungsmanagement
,
(pp. 447-468)
.
2008
Persistent link: https://www.econbiz.de/10003677509
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